EYI Industries Inc. Hires Director of Sales Communications

LAS VEGAS, Sep 1, 2004 (BUSINESS WIRE) -- EYI Industries Inc. ("EYI") (EYII) is pleased to announce that it has hired Gloria Gomes, former principal and founder of the Blitz Marketing Group as Director of Sales Communications. Gloria has over ten years of sales management experience in North America and Europe. Her specialty has been in creating and managing direct sales programs in deregulated industries such as telecommunications, energy and financial services. Her clients have included Sprint Canada, Atlantic Gas plc (UK), Primus, Enershare Inc and +Apollo Gas, among others.

"Gloria's responsibilities will be focused on a Win Back Program to reinstate former EYI Independent Business Associates ("IBAs"). We anticipate that these experienced IBAs will re-energize our Network," says Dori O'Neill, Chief Operating Officer and Executive Vice President of EYI. "Gloria will begin this process by training a team of outbound call specialists. She will also be responsible for the establishment of an inbound Call Center that will focus on the conversion of new IBAs."

About EYI

EYI Industries Inc., through our subsidiary Essentially Yours Industries, Inc. (EYI), markets world class nutritional supplements that support healthy lifestyles. Our early success was a result of the formulation and sales of CALORAD(R), a liquid protein supplement that has brought weight loss benefits to our customers. More than six million bottles of CALORAD(R) have been sold since EYI was founded in 1995. Since then, more than 30 other products have been added to establish our product line.

EYI markets its products through an extensive network of Independent Business Associates. Our sales force is staffed by knowledgeable, experienced men and women and supported by our comprehensive training programs.

The Private Securities Litigation Reform Act of 1955 provides a "Safe harbor" for forward-looking statements. Certain of the statements contained herein, which are not historical facts, are forward-looking statements with respect to events, the occurrence of which involved risks and uncertainties. These forward-looking statements may be impacted, either positively or negatively, by various factors. Information concerning potential factors that could affect the company is detailed from time to time in the company's reports filed with the Securities and Exchange Commission.

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