FDA and FTC Guidelines on Weight Loss Marketing & Advertising Claims To Be Discussed at Washington

NEW YORK, Oct. 2 /PRNewswire/ -- Strategic Research Institute New York announces a forum for weight loss marketers to learn about the latest findings, investigations, guidelines and policies relating to weight loss marketing and advertising claims-Weight Loss & Obesity Marketing and Risk Education forum, December 9&10 in Washington D.C. A must-attend event for senior executives in marketing, regulatory affairs, nutrition, product development, this session is aimed at dietary supplements firms, meal-replacements, weight loss centers, beverages, foods, drugs and functional foods involved with beating the battle of the bulge in America.

Mr. Richard Cleland of the Federal Trade Commission will discuss the findings of an FTC report on false and misleading claims on weight loss products. Dr. Lawrence J. Cheskin, M.D., F.A.C.P. of the Johns Hopkins Bloomberg School of Public Health will share some of the latest studies on the efficacy of weight loss products and public health initiatives for managing obesity in the 21st century.

Other important highlights of the meeting will be the discussion of Ephedra and the many public relations and regulatory hurdles relating to this very ancient ingredient used in many types of formulations. Obesity in America is reaching epidemic proportions in which a continuing investment in obesity-risk education at various levels must be addressed. A panel of experts from Food Marketing Institute, International Food Information Council, HealthExpo will discuss many interesting ways to tap into grassroots and urban retail centers to promote education and awareness on weight management. Gail Montgomery of Nutrition 21 will share insights on chromium and diabetes. Roche, eDiets.com, Next Pharmaceuticals will be among other panelists discussing new opportunities and key challenges facing marketers of weight loss products. Dr. Dirk Schroeder of DrTango will discuss exciting new ways in which marketers can tap into the Latino consumer base online and offline to disseminate health education on weight loss.

The meeting will be co-chaired by Prevention Magazine's Senior Fitness and Weight Loss Editor, Michele Stanten.

For more information about participating in the conference, please visit http://www.srinstitute.com/cm398, contact [email protected] or call 1-888-666-8514.

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