DES MOINES, IOWA (June 17, 2002) – Kemin Foods, L.C., announced today that its FloraGLO® brand of lutein—a nutrient that is found in vegetables and promotes long-term eye health—has achieved GRAS (Generally Recognized As Safe) status in seven additional food/beverage categories. The additional categories are: tomato-based pasta sauce; all types of snack crackers; all varieties of canned soups; all ready-to-drink teas; refrigerated yogurt; liquid, frozen and powder egg substitute mixtures; and fermented milk beverages.
FloraGLO Lutein is the only lutein product with GRAS status, which it first achieved in June 2001, allowing it to be added to breakfast and granola bars, energy bars, energy drinks, fruit drinks, fruit juice, meal replacement drinks, mixed vegetable juice, cereals and soy milk. At suggested use levels, FloraGLO Lutein does not affect the taste, texture, color or aroma of most formulations.
“Now that more than 50 percent of women are aware of the benefits of lutein, achieving GRAS status for more food and beverage categories comes at an ideal time for manufacturers to meet growing market demand,” says Alex Fink, strategic marketing manager for Kemin Foods 1.
“Many Americans don’t eat enough dark green, leafy vegetables like spinach and kale that are naturally rich in lutein,” Fink says. “By adding lutein to foods and beverages that people regularly eat, we’re providing a convenient way for people to reap the health benefits of lutein without having to change the way they eat.”
Two new beverage products enriched with FloraGLO Lutein will be introduced at the Institute of Food Technologists (IFT) tradeshow in Anaheim, Calif., in June. FloraGLO Lutein product forms are available from Kemin Foods and Roche Vitamins.
Lutein (LOO-teen) is a nutrient found predominantly in vegetables, particularly in dark green, leafy vegetables such as spinach and kale. It promotes long-term eye health in two ways. First, lutein acts as a light filter, protecting the eyes from some of the damaging effects of the sun. Lutein’s second function, as an antioxidant, is to protect the eyes from the damaging effects of aging. A growing amount of scientific evidence shows a clear association between a diet rich in lutein and a decreased risk of cataracts and age-related macular degeneration (AMD), the leading cause of blindness in the United States for people over age 65 2-8.
About Kemin Foods
Kemin Foods, L.C., is a global manufacturer and marketer of natural ingredients for the food/beverage, vitamin/dietary supplement, and personal care markets. Headquartered in Des Moines, Iowa, the company is part of Kemin Industries, which has manufacturing facilities in Iowa, Texas, Belgium, China, India, Singapore and Thailand. Kemin Foods is the maker of FloraGLO lutein, the leading purified, patented and proven form of lutein on the market today.
For more information about FloraGLO Lutein, contact Lori Barker, customer service manager, at Kemin Foods at 515-248-4000 or firstname.lastname@example.org. Information is also available from Lynda Doyle, director of marketing for new ingredients and business development, at Roche Vitamins at 973-257-8338. To learn more about lutein, visit the Lutein Information Bureau Web site at www.luteininfo.com.
1. Market Facts Survey, January 2002
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