Frutarom Offers Superior EFLA® Hyperpure Ginseng

North Bergen, New Jersey, January 12, 2007 — Michael Faber, Business Manager, Pharmaceuticals, Nutraceuticals and Cosmetics, Frutarom USA Inc., announced the immediate availability of a premium variety of ginseng, produced through Frutarom’s EFLA® HyperPure patented technology.

Mr. Faber said that in addition to truly exceptional purity, Frutarom’s patented HyperPure technology creates a ginseng that provides good solubility and improved stability. The entire spectrum of beneficial ingredients that are inherent in the plant is maintained. He noted, “In addition, since no toxic solvents are used, our exclusive process is entirely eco-friendly as compared with other conventional procedures.”

“It is well established that ginseng roots are notoriously susceptible to fungus, rot and insect damage necessitating the use of pesticides for crop protection. Our EFLA® HyperPure process results in ginseng that contains substantially lower pesticide residues than those found in ginseng created through conventional extraction techniques. EFLA® HyperPure protects the plant matrix and activity profile of ginseng whereas other pesticide removal processes are more aggressive and harm the actual extract,” said Mr. Faber as he described Frutarom’s decontamination procedure.

Mr. Faber explained that the EFLA® process involves the quantitative concentration of lipophilic contaminants in a lipoid matrix. The matrix is composed of natural vegetable oils, fats or waxes. Essentially, these foodstuff mixtures are dispersed in the extract and charged with the pesticides to be eliminated through a special technology. The charged lipoids are then separated from the extract by cross flow microfiltration, which involves passing the solution through a membrane so that the liquid extract is separated by the lipoid particles that are larger in size.

EFLA® HyperPure ginseng is suited for use as a nutraceutical supplement and as a nutraceutical ingredient in beverages and food products.

Frutarom’s ginseng is part of the EFLA® line which was acquired when Frutarom purchased Emil Flachsmann in 2003. Other products in the line include quality Yerba Mate, Pumpkin Seed and Olive Leaf extracts.

For more information contact Frutarom at 201-861-9500, or Christine Delfino, Delfino Marketing at 914-747-1400 or via e-mail at [email protected]

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The Frutarom Mission: “To be the Preferred Partner for Tasty & Healthy Success”
Frutarom is a global company with significant production and development centers on three continents, which markets its products to over 3,500 customers in more than 100 countries worldwide. Frutarom’s products are intended largely for the food, beverage, flavor, fragrance and pharmaceutical industries.

Frutarom operates through two Divisions:
• The Flavors Division, which develops, produces and markets flavors and food systems
• The Fine Ingredients Division, which develops, produces, markets and sells natural flavor extracts, natural functional food ingredients, natural pharma/nutraceutical extracts, specialty essential oils and citrus products, aroma chemicals, natural gums and peptide building blocks

Frutarom’s products are produced at its plants in the United States, England, Switzerland, Germany, Israel, Denmark, China, and Turkey. The Company’s global marketing organization includes branches in Israel, the United States, England, Switzerland, Germany, Scandinavia, France, Hungary, Romania, Russia, Ukraine, Kazakhstan, Belarus, Turkey, Brazil, Mexico, China, Japan, Hong Kong and India. The Company also works through local agents and distributors worldwide. Frutarom employs about 1,000 people worldwide.

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