Glanbia Nutritionals Inc has won two IDFA (International Dairy Foods Association) Achieving Excellence Marketing Awards, coming first overall for best Direct Mail Piece, and first in it’s category for best Print Ad.
The Direct Mail Piece, promoting Provon® whey protein isolate, was sent out previous to the IFT Food Expo show June 2002, the piece generated great interest and was a key driver in increasing Provon® awareness.
The Print Ad featuring, Glanbia Nutritionals signature skeleton, features in trade publications in North and South America, with tagline “If you think all calcium is the same we’ve got a bone to pick with you”.
The awards were presented at the SmartMarketing Conference in March in Tampa, Florida. The International Dairy Foods Association’s Achieving Excellence Awards annually honor the dairy industry’s best marketing and advertising efforts.
Glanbia Nutritionals is an international dairy ingredient company offering a full range of nutritional and functional ingredients. It's state-of-the-art production facilities in the US and Europe produce advanced ingredients such as TruCal® milk minerals, Bioferrin® lactoferrin, and Provon® whey protein isolate .
Glanbia Nutritionals Inc
523 6th Street
Monroe, WI 53566