GLG Life Tech Corporation (NASDAQ: GLGL, TSX: GLG) (“GLG” or the “Company”), the vertically-integrated leader in the agricultural and commercial development of high quality stevia and all natural and zero calorie food and beverage products, announces the first results from its joint venture AN0C’s national sales campaign, “Project STORM”.
At the end of March 2011, AN0C(TM) organized and launched the AN0C(TM) STORM campaign focusing on the line of six zero calories and reduced calorie ready to drink (RTD) teas, all sweetened with GLG high purity extracts. The campaign’s first phase runs from the end of March through April 30thand involves hundreds of distributors located throughout China. The result for the first three weeks of the STORM campaign is 6 million bottles shipped to 157 distributors throughout China. All payments including transportation charges have also been full received by AN0C.
The first phase of AN0C STORM campaign will continually run to April 30th and AN0C expects to ship an additional 9 million bottles AN0C(TM) Ready to Drink Tea to an additional 200 distributors.
The second phase of the AN0C STORM campaign starts on May 1st, which will include advertising and promotion support including more ads on CCTV, 16 major newspapers, internet digital marketing campaign and local consumer promotions.
Dr. Luke Zhang, Chairman & CEO of both GLG and AN0C(TM) stated, “Our first national sales campaign for AN0C’s products has shown strong initial results with the delivery of the first 6 million bottles of AN0C(TM) ready to drink teas. The AN0C management team has again demonstrated the strength of their knowledge and experience in developing and implementing the STORM campaign. We are very encouraged by these initial sales results from the campaign and confident for our three year development plan.”
About GLG Life Tech Corporation
GLG Life Tech Corporation (NASDAQ:GLGL, TSX:GLG) is a global leader in the supply of high purity stevia extracts, an all natural, zero-calorie sweetener used in food and beverages. The Company’s vertically integrated operations cover each step in the stevia supply chain including non-GMO stevia seed breeding, natural propagation, stevia leaf growth and harvest, proprietary extraction and refining, marketing and distribution of finished product. GLG’s advanced technology, extraction technique and premier, high quality product offerings make it a leading producer of high purity, great tasting stevia extracts. For further information, please visit www.glglifetech.com.
AN0C focuses on the sale and distribution of all natural zero calorie food and beverage products in China that are sweetened with stevia provided by GLG Life Tech Corporation. GLG is a global leader in the supply of high quality stevia extracts and holds an 80% controlling stake in ANOC with China and Healthy Foods Company Limited (CAHFC) holding 20%. Dr. Luke Zhang, Chairman and CEO of ANOC, is supported by an experienced team of senior executives recruited from the beverage industry in China. For further information, please visit www.an0c.com.