GNC Israel Not Selling to Dr. Fischer

Israel Business Arena reports that according to GNC Israel, the reason GNC Israel is not merging with Dr. Fischer subsidiary, Body Shop, is price.

According to the article, industry sources estimated the offer price at $2 million, significantly less than the $12 million paid by Michael Dorsman to establish the franchise.

The Israeli nutritional supplement market is estimated at $100 million per year, with GNC Israel operating 16 stores, Body Shop, 22 stores.

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