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Good News for Cold and Flu Season – Traditional Herbal Medicine That Works

Clinical Study Proves Throat Coat® Herbal Tea Effective for Temporary Relief of Sore Throat Pain

SEBASTOPOL, CA – November 1, 2003 – Just in time for Cold and Flu Season, Throat Coat, an herbal tea made by Traditional Medicinals, was found to significantly reduce the intensity of throat pain when swallowing and to provide rapid, temporary relief of sore throat pain in patients with acute pharyngitis . Not content simply to tout the benefits of its herbal supplement teas based on anecdotal evidence, Traditional Medicinals has put its money where its mouth is. The company is one of a few that have made a commitment to clinical research and substantiation of the effects of their herbal supplement teas.

That’s good news for consumers and healthcare practitioners alike.

“There is a dizzying array of herbal supplement products out there for people to choose from. How can a consumer know that the product they’re buying works? We wanted to answer that question unequivocally,” says Drake Sadler, CEO and founder of Traditional Medicinals. “We know that our products work and we wanted to take this knowledge a step further by substantiating it using standard scientific methods. No other herbal tea company goes as far as we do to ensure the efficacy of our products.”

The study, which was first published in the Journal of Alternative & Complementary Medicine (April 2003 — Vol. 9, No.2)1, has since been evaluated according to conventional Western medical standards in the “Patient-Oriented Evidence that Matters” (POEM) column of the British Medical Journal (September 2003 – Vol. 327)2. This prestigious, conventional medical journal supported the findings of the study, giving it one of the journal’s highest ratings for level of evidence. They agree that study provided a high level of evidence that Throat Coat provides rapid, short-term relief for sore throat pain.

Throat Coat, a demulcent herbal tea containing licorice root, licorice root extract, slippery elm bark and marshmallow root, was found to significantly reduce the intensity of throat pain when swallowing and to provide rapid, temporary relief of sore throat pain in patients with acute pharyngitis.

“In this controlled study, we were able to clearly demonstrate that Throat Coat soothes sore throats,” says Josef Brinckmann, one of the study’s authors. “Although antibiotics are frequently prescribed, they are not effective for most sore throats and are associated with many undesirable side effects. Other standard treatments for sore throats, such as analgesics and anti-inflammatory drugs also have potential risks and unnecessary side effects. This study provides clinical evidence for medical doctors and naturopathic physicians who are looking for an alternative, safer therapy to recommend for the relief of symptoms in cases of acute pharyngitis.”

Traditional Medicinals goes further than other companies to ensure the efficacy and potency of their herbal supplement teas. Research and clinical testing is just one aspect of that commitment. “We want to give consumers products that work and that they can rely upon. We believe in the efficacy of Traditional Herbal Medicines and we are showing our customers that they can believe in it to. Through science, testing, quality control, and the intensity of the effort behind every cup of tea,” says Sadler.


Traditional Medicinals, Inc. is a leading producer of herbal supplement tea products since 1974. The company has been at the forefront of the movement to legitimize traditional herbal medicines in the United States. The company produces a complete line of medicinal teas to meet consumer’s health needs, as well as a line of beverage teas. Their products include a complete line of cold season teas, teas for women, digestive aid teas, calming and sleep aid teas, and green and chai teas. They are the makers of Throat Coat®, Echinacea Plus®, Gypsy Cold Care®, Breathe Easy®, Smooth Move®, Nighty Night®, Mother’s Milk® and Pregnancy Tea®. They can be found on the web at

1 Brinckmann J, Sigwart H, van Houten Taylor L. Safety and efficacy of a traditional herbal medicine (Throat Coat®) in symptomatic temporary relief of pain in patients with acute pharyngitis: a multicenter, prospective, randomized, double-blinded, placebo-controlled study. The Journal of Alternative and Complementary Medicine. April 2003;9(2):285–298.

2 Anon. Patient-Oriented Evidence that Matters (POEM): Herbal tea helps reduce the pain of acute pharyngitis. British Medical Journal. 27 September 2003;327(7417):0-e.

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