HAPPYBABY Adds Gluten-Free Varieties

The first melt-in-your-mouth organic finger foods have gone gluten-free! HAPPYBABY® – the nation's leading premium organic baby and toddler food brand - has added two gluten-free varieties to its popular organic HAPPYBABYPUFFS line. Perfect for helping babies hone tactility and learn self-feeding, these products are the first and only gluten-free puffs on the market.

Available in supermarkets in late summer 2010, these new gluten-free varieties of organic HAPPYBABYPUFFS are rich in vitamin D, a critical nutrient for infants, and are the only baby snacks with added vitamin B and calcium. They contain half the sugar of similar products from other leading brands and are free of artificial coloring, artificial flavors, and GMOs, so parents can feel confident they are giving their children delicious and nutritious functional foods.

Recently awarded the Excellence Award and Mom Approved – Child Tested Seal of Approval from SafBaby, the HAPPYBABYPUFFS line is formulated with and recommended by renowned pediatrician Dr. Robert Sears. These healthy finger foods for developing eaters are available in five delicious homemade flavors:

  • o New Gluten-Free Sweet Potato
  • o New Gluten-Free Strawberry
  • o Apple
  • o Banana
  • o Greens, featuring spinach, collard greens, and kale

All varieties of the HAPPYBABYPUFFS come in eco-friendly packaging that allows HAPPYBABY and its customers to reduce their imprint. The company has partnered with Method to repurpose unused containers, which in turn reduces the amount of packaging used for these products and means HAPPYBABY can offer 40 percent more puffs than other leading brands in each container.

"Food allergies and intolerances are so prevalent among babies and young children today. We want to help every parent provide their children with high-quality organic, nutrient-rich foods," says Shazi Visram, founder and CEO of HAPPYBABY.

Available in late summer 2010, the gluten-free HAPPYBABYPUFFS varieties are priced to bring organic foods to all families, with suggested retail prices of $2.99 to $3.69. They will be available with such retailers as Duane Reade and Amazon.com. To find a store near you, visit the HAPPYBABY website at www.happybabyfood.com.


Launched on Mother's Day 2006, HAPPYBABY is the nation's leading premium organic baby and toddler food brand. The company offers functional foods and optimal nutrition for all stages of infancy and toddlerhood. HAPPYBABY is the only brand to feature a complete line of infant nutrition – from cereals to snacks—for babies' growing bodies.

HAPPYBABY recently released its Prenatal Yoga for Partners DVD for expectant mothers and their loved ones that also includes massage and relaxation techniques. The company also co-authored HAPPYBABY: The Complete Guide to Baby's First 24 Months, a definitive guide on green parenting with renowned pediatrician Dr. Robert Sears and noted nutritionist Amy Marlow. HAPPYBABY believes every baby deserves to be a happy baby and collaborates with Project Peanut Butter to provide food for malnourished children in Malawi and Sierra Leone. For more information, visit www.happybabyfood.com.

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