Heinz Launches Line of BRIANNAS® All-Natural Salad Dressings

Heinz Portion Control, a division of Heinz North America division, has partnered with the Del Sol Food Company to launch a line of BRIANNAS All-Natural Salad Dressings -- in portion-control packets and available in foodservice.

This launch comes at a time when off-premise salad eating occasions are continuing to grow. In 2008, approximately 3.6 billion servings of salad were sold in the U.S. foodservice industry -- up more than 160 million servings since 2002.*

"With the launch of this new line of salad dressings, we're aiming to help customers meet the consumer demand for great-tasting, all-natural salad dressings with a portable, portion-controlled option," said Scott Douglas, Vice President of Marketing for Heinz Foodservice.

"We're excited to partner with Heinz to offer consumers the same great taste of BRIANNAS fine salad dressings they know and love from the grocery store aisle, now at their favorite restaurants, bakeries and cafes," said Jerry Brown, President, Del Sol Food Company.

The lineup consists of six flavors -- classic favorites and new unique flavors that provide the variety consumers are craving -- Classic Buttermilk Ranch, Dijon Honey Mustard, Real French Vinaigrette, Rich Poppy Seed, Blush Wine Vinaigrette and Saucy Ginger Mandarin, available in 1.5-ounce packets.

BRIANNAS All-Natural Salad Dressings have no artificial colors or flavors, are made with 100 percent canola oil, and are shelf-stable (120-day shelf life), requiring no refrigeration. The packets will be available in July for customer purchase. For more information, please contact the Heinz Customer and Consumer Resource Center at 1-800-255-5750.

*Source: The NPD Group/CREST Salad Category YE Nov.'08

About Heinz

H.J. Heinz Company, offering "Good Food Every Day," is one of the world's leading marketers and producers of healthy and convenient foods specializing in ketchup, sauces, meals, soups, snacks and infant nutrition. Heinz provides superior quality, taste and nutrition for all eating occasions whether in the home, restaurants, the office or "on-the-go." Heinz is a global family of leading branded products, including Heinz(R) Ketchup, sauces, soups, beans, pasta and infant foods (representing over one third of Heinz's total sales), Ore-Ida(R) potato products, Weight Watchers(R) Smart Ones(R) frozen entrees, Boston Market(R) meals, T.G.I. Friday's(R) frozen snacks and Plasmon(R) infant nutrition. Heinz is famous for its iconic brands on five continents, showcased by Heinz(R) Ketchup, The World's Favorite Ketchup(R). Information on Heinz is available at www.heinz.com.

About Del Sol

The Del Sol Food Company, Inc. has been delighting salad lovers with BRIANNAS Fine Salad Dressings for more than 25 years. The Del Sol Food Company has received numerous first place industry awards for both packaging and in blind taste competitions. In 2002 through 2006, BRIANNAS received the American Culinary ChefsBest(TM) prestigious Best Taste Award in the gourmet salad dressing category. The ChefsBest(TM) Award for Best Taste is awarded to the brand rated highest overall among leading brands by independent professional chefs. Del Sol produces 13 flavors for the retail market and six flavors for foodservice. BRIANNAS retail products can be found in all 50 states in most of the major grocery store chains and in many independent grocers. BRIANNAS is the No. 1 Specialty Dressing in the United States. (Based on IRI data latest 52 weeks ending April 19, 2009.) For additional information about BRIANNAS Fine Salad Dressings please visit us at www.BriannasSaladDressing.com.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.