LOS ANGELES, Aug 29, 2005 (BUSINESS WIRE) -- Herbalife Ltd. (HLF) announces the appointment of Patricio Cuesta as country director of Herbalife Argentina.
In this capacity, Cuesta will be responsible for all business operations in Argentina, reporting to Edi Hienrich, vice president South America.
Cuesta has over 13 years' experience managing consumer product brands and businesses in the Latin American markets, with an extensive background in sales, marketing, strategic planning, P&L and manufacturing operations.
Prior to joining Herbalife, Cuesta worked at Merisant Argentina srl, formerly a Monsanto Co. business unit, where he most recently served as general manager for South America, responsible for developing the business strategy and managing operations for 10 countries, as well as the manufacturing site based in Argentina. During his tenure there, he successfully built high performance teams and yielded positive results in South America, in spite of the ongoing economic volatility of the region.
Previously, Cuesta was brand manager at Kraft Foods Argentina, ice cream division. He also held other marketing positions at consumer food and beverage companies.
Cuesta holds an Industrial Engineering degree from the Instituto Tecnologico de Buenos Aires (ITBA University), an advanced general management degree from IAE Business School, and is trilingual. He speaks English, Spanish and German.
Herbalife is a global network marketing company that sells weight management, nutritional supplement and personal care products intended to support a healthy lifestyle. Herbalife products are sold in 60 countries through a network of more than one million independent distributors. In 2004, the company had net sales of $1.3 billion. The company celebrated its 25th anniversary year with a worldwide distributor event in Atlanta, Georgia in April 2005. More information can be found at www.herbalife.com.