Hero Nutritionals Launches Line of Chocolate Calcium Bites

SAN CLEMENTE, CA, August 31, 2004 - Hero Nutritionals, a leading manufacturer of nutritional supplements, has launched Healthy Indulgence, a line of calcium chocolate bites made with real chocolate. Each chocolate bite contains 500 mg of calcium, 25 calories, two carbohydrates, no trans fats and up to 70 percent cacao. Healthy Indulgence chocolate bites also contain Vitamin D, which aids in calcium absorption, as well as antioxidants. They are available in creamy milk chocolate and rich dark chocolate varieties.

"Healthy Indulgence chocolate bites offer a unique and delicious way for women to get their daily dose of calcium," stated Jennifer Hodges, founder and CEO, Hero Nutritionals. "At Hero, we continually strive to bring innovative products to market that address the nutritional needs of children, tweens and adults."

Calcium is one of the many essential minerals that keep the body healthy and strong. It is a key factor in the development and maintenance of strong bones and teeth. Osteoporosis, bone fractures, loss of teeth and other health problems can occur without proper calcium intake. According to the USDA, women under the age of 20 need up to 1,300 mg of calcium daily, adults over the age of 20 need up to 1,000 mg of calcium daily and women who have stopped menstruating need up to 1,500 mg daily. Approximately 75 percent of women do not get the recommended daily dosage of calcium, with more than 25 percent consuming less than one half of the daily dosage. Healthy Indulgence chocolate bites offer a delicious and easy way to supplement calcium intake and meet recommended daily requirements.

Hero Nutritionals produces a variety of nutritional supplements for children, tweens, adults and diabetics. Established in 1996, Hero has maintained a leading position in the children's vitamin and supplement category since 1997. The company continues to expand its unique supplement offerings to help adults address health concerns such as depleted energy levels, low fruit and vegetable intake, calcium deficiency, as well as numerous factors associated with diabetes and pre-diabetes.

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