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Hero Nutritionals Selects IMG to Manage Marketing and Public Relations Efforts

SALT LAKE CITY, UT, September 13, 2004 -- Hero Nutritionals, makers of Yummi® Bears®, a leading children's gummy vitamin line, has established a working relationship with Integrated Marketing Group (IMG), a marketing and branding agency servicing a national and international clientele. IMG will develop and execute an integrated marketing campaign that includes brand positioning, trade and consumer advertising, packaging design, collateral development and public relations.

"Hero has maintained a leading position in the children's supplement category since its inception, and in the coming months will be launching a series of innovative new products targeted toward adults," said Jeff Hilton, president and partner, IMG. "We look forward to helping Hero raise awareness surrounding these new products while continuing to increase visibility of their established brands."

Hero Nutritionals produces a variety of nutritional supplements for children, tweens, adults and diabetics. Established in 1996, Hero has maintained a leading position in the children's vitamin and supplement category since 1997 with their Yummi Bears product line. Yummi Bears are currently distributed in more than 90 percent of the nation's health and natural food outlets, representing five of the top 10 selling children's vitamin products and commanding more than 24 percent of gross sales volume in the children¹s multi-vitamin category.

The company continues to expand its unique supplement offerings to help adults address health concerns such as depleted energy levels, low fruit and vegetable intake, calcium deficiency, as well as numerous factors associated with diabetes and pre-diabetes. Hero recently launched Healthy Indulgence, a line of real chocolate calcium bites. Each chocolate bite contains 500 mg of calcium, 25 calories, two carbohydrates, no trans fats and up to 70 percent cacao. They are available in creamy milk chocolate and rich dark chocolate varieties at a suggested retail price of $9.99.

Integrated Marketing Group,, is a marketing and brand consultancy created to manage all aspects of marketing communications including: corporate identity, advertising, public relations, internet marketing, research, packaging, merchandising, sales promotion, educational programs, trade show presence and direct marketing. Its principals have created a marketing firm with a diverse background of creative development and strategic planning skills to serve the healthy lifestyles industry.

Integrated Marketing Group

Courtney Jacobs
Email Address:
Telephone: 801-538-0777 x102

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