Hero Nutritionals(TM) Donates Vitamins and Toys to Vitamin Angel Alliance Tsunami Relief Effort

SAN CLEMENTE, CA, January 12, 2005 - Hero Nutritionals, a leading provider of children¹s nutritional supplements, has donated thousands of its Yummi® Bears® gummy multi-vitamins, as well as stuffed teddy bears, to the Vitamin Angel Alliance's earthquake/tsunami relief effort. The Vitamin Angel Alliance is a non-profit organization designed to fight children's malnutrition by providing nutritional supplements to poverty and disaster stricken communities. The Yummi Bears vitamins and stuffed bears will be distributed to children affected by the tsunami in Indonesia.

"Malnutrition is poised to be one of the most devastating side effects of the tsunami disaster, and children are at the greatest risk," stated Jennifer Hodges, founder and CEO, Hero Nutritionals. "By donating our Yummi Bears vitamins, we hope to make a small difference in helping these children receive the basic vitamins and minerals they need to stay healthy during this time of crisis."

The Vitamin Angel Alliance, in conjunction with its sister organization, Direct Relief International, has teams of medical personnel on the ground in devastated areas in Sri Lanka and Indonesia. These medical personnel teams will be working to distribute vitamins and other supplies to the communities most ravaged by the tsunami.

"In addition to our Yummi Bears vitamins, we sent hundreds of stuffed teddy bears to be given to the children in Indonesia," added Hodges. "These children have lost everything and we hope that these bears will be bring a smile to their faces and offer a small sense of comfort."

Hero Nutritionals produces a variety of nutritional supplements for children, tweens, adults and diabetics. Established in 1996, Hero has maintained a leading position in the children's vitamin and supplement category since 1997. The company continues to expand its unique supplement offerings to help adults address health concerns such as depleted energy levels, low fruit and vegetable intake, calcium deficiency, as well as numerous factors associated with diabetes and pre-diabetes. For more information visit www.heronutritionals.com.

Vitamin Angel Alliance is a non-profit, non-sectarian organization dedicated to providing basic nutrition and fighting vitamin A deficiency childhood blindness around the world since 1994. Last year Vitamin Angels donated 16.2 million supplements to people in need in 45 countries around the world.
For more information visit www.vitaminangel.org.

For more information please contact Courtney Jacobs at Integrated Marketing Group, 801-538-0777 ext. 102, [email protected].

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