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Hero Nutritionals(TM) Launches Yummi Bears & Friends Line of Chewable Multi-Vitamins for Children

SAN CLEMENTE, CA, October 13, 2004 -- Hero Nutritionals, makers of Yummi® Bears®, has launched Yummi Bears & Friends, a line of chewable multi-vitamins for children. Yummi Bears & Friends contain 100 mg of certified organic whole food concentrates per serving, as well as essential vitamins and minerals necessary to ensure proper growth and development. Yummi Bears & Friends come in assorted fruit, watermelon, cherry and grape flavors and are available at health and natural food stores.

"Yummi Bears & Friends offer children another delicious way to get the vitamins and minerals they need to stay healthy and strong," stated Jennifer Hodges, founder and CEO, Hero Nutritionals. "Yummi Bears & Friends is a highly anticipated addition to our existing children¹s multi-vitamin offerings."

Yummi Bears & Friends contain less sugar than the top selling children's chewable vitamin brand, and are made with fructose and sorbitol, so they will not promote tooth decay. Yummi Bears & Friends contain 100 percent of the recommended daily value of vitamins A, C, D, B6, B12, Thiamin, Riboflavin and Niacin.

Hero Nutritionals produces a variety of nutritional supplements for children, tweens, adults and diabetics. Established in 1996, Hero has maintained a leading position in the children's vitamin and supplement category since 1997. The company continues to expand its unique supplement offerings to help adults address health concerns such as depleted energy levels, low fruit and vegetable intake, calcium deficiency, as well as numerous factors associated with diabetes and pre-diabetes.

Hero¹s first product line, Yummi® Bears®, is the #1 children¹s vitamin line in units sold in the natural products industry, and the first all-natural gummy vitamin products. Yummi Bears are available in the following formulas: Multi-Vitamin & Mineral®; Whole Foods plus Antioxidants®; Vitamin C®; Echinacea plus Vitamin C & Zinc®; Fiber®; Vegetarian Multi-Vitamin & Mineral®; Vegetarian Calcium with Vitamin D®; ChildBright®; and SourzTM Bears and Gworms. Yummi Bears are currently distributed in more than 90 percent of the nation¹s health and natural food outlets, representing five of the top 10 selling children¹s vitamin products and commanding more than 24 percent of gross sales volume in the children¹s multi-vitamin category.

For samples please contact Courtney Jacobs at Integrated Marketing Group,
801-538-0777 ext. 102, [email protected] or visit Hero at booth #'s 2730/2732 at Expo East. A discount will be given on Yummi Bears & Friends orders placed at Expo East.

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Hero Nutritionals

Courtney Jacobs
Integrated Marketing Group
P: 801-538-0777 ext. 102
[email protected]

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