High potency Roche ROPUFA® '75' EE receives GRAS affirmation, adding heart-healthy appeal to foods without affecting taste

(April 24, 2003) –Roche Vitamins, the world leader in food and beverage fortification, has announced that an independent panel of recognized experts has determined by scientific procedures that Roche ROPUFA® ‘75’ EE, the ethyl ester form of LC-Omega-3 PUFA, is GRAS (Generally Recognized As Safe). Among the potential applications for Roche ROPUFA ’75’ EE are soups, spreads, sauces, salad dressings, frozen prepared meals, pastas, milk drinks, yogurts, cheeses, egg substitutes and nutrition bars.

Derived from the oil of cold water fish, Roche ROPUFA ‘75’EE contains higher amounts of the bioactive fatty acids EPA and DHA. Through extensive market research conducted by HealthFocus®, Roche has learned that consumers are more aware than ever of the healthy role that fish oil can play in their diets. As a result, informed consumers are actively reading ingredient labels and seeking optimal long-chain omega-3 health benefits.

Roche ROPUFA ‘75’EE is deodorized and has excellent organoleptic characteristics. Furthermore, it has a consistent composition and is stabilized for optimal use. ROPUFA ‘75’ EE is a versatile ingredient that provides many product development possibilities and can meet varied production requirements. It also provides more EPA and DHA per serving than standard fish oils...making it an even more attractive ingredient to food manufacturers because less oil is needed in their products.

Scientists have been aware of the beneficial nutritional properties of fish oil since the 1970s, when it was first observed that people in Greenland exhibited an unusually low occurrence of coronary disease. Researchers concluded that their cardiovascular health was attributed to large consumption of oily fish.

Today, as Roche’s consumer research shows, demand for applications containing Omega-3 PUFAs has never been more widespread. Roche food technical services will work side-by-side with customers to develop applications containing Roche ROPUFA ‘75’ EE. In addition, Roche marketing experts, utilizing the extensive consumer insights the company has gained, can assist customers in generating promotional strategies designed to reach specific demographic targets.

For more information about the recent GRAS status of Roche ROPUFA ‘75’ EE and how the ingredient can bring heart-healthy appeal to many different foods and beverages without affecting taste, please contact Roche Vitamins Inc. at 45 Waterview Boulevard, Parsippany, New Jersey, 07054-1298.
Phone: 1-800-526-0189, Ext. 8322. Fax: 973-257-8675. Or visit us at www.nutraaccess.com.

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