High Protein, Low Carb Characteristics Fit Diet Trends; New and Improved, the Egg Goes Macho

PITTSBURG, Texas, May 13, 2004 /PRNewswire via COMTEX/ -- A timeless, low-cost staple for everything from the traditional breakfast to a base ingredient of the globe's most creative confectionaries, Pilgrim's Pride Corporation (PPC) has beefed up the not-so-common egg.

"The innovation that improved an already nutrient dense staple is just one more reason to promote EggsPlus during National Egg Month," said Melody Pope, a specialist with Pilgrim's Pride.

Containing some of the highest quality, most easily digested protein available in any food, eggs fit well with the trend toward low-carb, high protein diets.

In scientific studies, eggs are used as a standard to measure protein in other foods because egg protein is so close to what the human body needs. Two large eggs provide almost 25 percent of the daily protein the body requires for a 2,000-calorie diet, but contain 150 calories, making eggs a "nutrient dense" food relative to their calorie count. A single egg contains less than one gram of carbohydrate and five grams of fat, most of which is unsaturated. Riboflavin and choline are also found in eggs. Studies have shown that choline is vital in the development of the brain's memory center.

But wait, there's more.

Designated by the industry as a "designer" egg, Pilgrim's Pride's naturally-produced EggsPlus eggs are created by feeding laying hens a diet enriched with fish oil, flaxseed and natural antioxidants. This gives an EggsPlus egg the added punch of seven times the vitamin E of traditional eggs, additional lutein and Omega-3. In fact, two EggsPlus eggs have as much Omega- 3 as contained in a three-ounce serving of salmon.

After battling health problems, Pilgrim's Pride founder Bo Pilgrim, became interested in the role of Omega-3 essential fatty acids and antioxidants in fighting heart disease. Working with members of the scientific community, Pilgrim developed EggsPlus for his own personal health and is pleased to share this product with others.

Independent studies have shown significantly reduced risk of heart disease associated with the Omega-3 in diets high in fish.

A study conducted by the department of agriculture at Tufts University found the lutein in eggs more easily digested than that found in dark green leafy vegetables. Scientists believe lutein protects the eyes from oxidation associated with cataracts and macular degeneration, the leading cause of blindness in older Americans.

"You can get more lutein from other foods, but your body absorbs more of that provided with eggs," Pope said.

With EggsPlus, Pilgrim's Pride gives consumers the option of putting an even healthier punch in an every-day food.

Pilgrim's Pride Corporation is the second-largest chicken producer in the United States, the largest chicken company in Puerto Rico and the second- largest chicken company in Mexico. Pilgrim's Pride products are sold to foodservice, retail and frozen entree customers. The Company's primary distribution is through retailers, foodservice distributors and restaurants.

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