Hilton Invited to Speak at Personal Care & Beauty Conference

SALT LAKE CITY, UT, May 18, 2004 -- Jeff Hilton, president and partner of Integrated Marketing Group (IMG), a marketing and branding agency servicing a national and international clientele, has been invited to speak at the 3rd Annual Natural Personal Care Products & Global Beauty Conference, June 14-16, 2004, at the Millennium Knickerbocker Hotel in Chicago, Illinois.

Hilton will present 'What Every Marketer Should Know About FTC Advertising Compliance' Tuesday, June 15, at 4:45 p.m.

"The Federal Trade Commission has escalated its level of activity in regulating what it deems Œfalse and misleading¹ advertising in the natural and organic products categories," stated Hilton. "Every manufacturer, supplier and retailer should be knowledgeable about these guidelines and incorporate them in developing advertising communications that still sell aggressively, but without incorporating false and misleading messages."

Hilton, recognized by Advertising Age as one of America's Top 100 Marketers, has more than 25 years of broad-based business experience and has guided the national brand-building efforts of numerous recognized consumer products.

Through Hilton's leadership, IMG became the first agency in the United States to certify in the National Training Institute's FTC Advertising Compliance Course. The course is designed to help professionals in the natural products industry achieve greater success in creating law-compliant advertising for natural products.

The Natural Personal Care Products & Global Beauty Conference addresses leading trends and technology innovations that are emerging within the personal care market. It is designed for R&D specialists in the skin and hair care area, as well as natural personal care products and those involved in ethnic product development. It also attracts professionals from cosmetic and personal care companies, specialty chemical, pharmaceutical and finished-product companies, marketing and research consultants and dermatologists.

Integrated Marketing Group, www.imgbranding.com, is a marketing and brand consultancy created to manage all aspects of marketing communications including: corporate identity, advertising, public relations, internet marketing, research, packaging, merchandising, sales promotion, educational programs, trade show presence and direct marketing. Its principals have created a marketing firm with a diverse background of creative development and strategic planning skills to serve the healthy lifestyles industry.

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