SALT LAKE CITY, UT, February 3, 2004 -- Jeff Hilton, president and partner of Integrated Marketing Group (IMG), a marketing and branding agency servicing a national and international clientele, has been invited to speak at Natural Products Expo West tradeshow and conference, March 4-7, 2004 at the Anaheim Convention Center in Anaheim, California. Hilton will present 'What Every Marketer Should Know About FTC Advertising Compliance' Friday, March 5, 2004, from 1:30-2:45 p.m. in room 207D.
"Over the past several months, the Federal Trade Commission has escalated its level of activity in regulating what it deems 'false and misleading' advertising within the natural products industry," stated Hilton. "Every manufacturer, supplier and retailer should be knowledgeable about these guidelines and incorporate them in developing advertising communications that sell but without using false and misleading copy and visual images."
Hilton has more than 25 years of broad-based business experience, including 12 years within the natural products industry. He has also been recognized by Advertising Age as one of America's Top 100 Marketers and has guided the national brand-building efforts of numerous recognized consumer products. Through Hilton's leadership, IMG was the first agency in the United States to certify in the FTC Advertising Compliance Course. The course is designed to help professionals in the natural products industry achieve greater success in creating law-compliant advertising for dietary supplements.
Natural Products Expo West is the largest natural products tradeshow in the U.S., spanning 250,000 square feet of exhibit space and attracting buyers from around the globe. It has 2,400 exhibitors and nearly 30,000 attendees.
Integrated Marketing Group, www.imgbranding.com, is a marketing and brand consultancy created to manage all aspects of marketing communications including: corporate identity, advertising, public relations, internet marketing, research, packaging, merchandising, sales promotion, educational programs, trade show presence and direct marketing. Its principals have created a marketing firm with a diverse background of creative development and strategic planning skills to serve the healthy lifestyles industry.
For more information on Hilton's presentation, please contact Natalie Taylor at 801.538.0777 ext. 107 or [email protected].
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