Co-founder of Integrated Marketing Group Will Address Healthy Foods International Audience
SALT LAKE CITY, June 9, 2008 -- Jeff Hilton, partner and co-founder of Integrated Marketing Group (IMG), a marketing agency servicing a national and international clientele, will be discussing brand building and integration techniques with retailers at the premier expo and conference, Healthy Foods International. Hilton's presentation, "Integration Strategies for Organic and Natural Products," will take place on Thursday, June 19 at 11:15 a.m. in Ballroom Two of the Dallas Convention Center. Hilton will present alongside other wellness foods experts Rick Moller (Tree of Life), Denis Ring (Bode International) and Bob Vosburgh (Supermarket News).
"In an environment where the terms 'natural, organic, green' and 'sustainable' are becoming more and more common, it's important for retailers to present their wellness offerings in a competitive and integrated manner," said Hilton. "In this education session, I will discuss key integration strategies retailers can employ to effectively position their stores and build customer loyalty."
About IMG and Jeff Hilton:
Jeff Hilton is co-founder and president of Integrated Marketing Group (IMG), www.imgbranding.com, a marketing and brand consultancy created to optimize all aspects of marketing communications including:
corporate identity, advertising, public relations, internet marketing, research, packaging, merchandising, sales promotion, educational programs, trade show presence and direct marketing. Hilton has been recognized by Advertising Age as one of America's Top 100 Marketers and has more than 28 years of broad-based business experience, including 17 years spent within the natural products industry. In addition to helping build a variety of major national brands, Hilton led IMG to become the first agency in the country to certify in the National Training Institute’s FTC Advertising Compliance Course. This year, Hilton was awarded the Personal Service Award from Nutrition Business Journal (NBJ) in recognition for his multiple outreach efforts including editorial contributions, pro-bono work and webinar and speaking engagements within the healthy lifestyles industry.
About Healthy Foods International:
Held from June 18-19 in the Dallas Convention Center in Dallas, Texas, Healthy Foods International is the newest forum where healthier-for- you manufacturers can connect with supermarket buyers decision makers, managers and marketers. Visit www.healthyfoodsintl.com for more information.
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