Branding expert Jeff Hilton, Integrated Marketing Group partner and co-founder, will discuss the impact of new delivery systems on the nutraceutical and functional food marketplace at the SupplySide West trade show and conference in Las Vegas later this month.
Hilton's education session, "New Dosage Forms Fuel Marketplace Opportunities," will be held on Friday, October 24 at 8 a.m. in Casanova room #601 in the Venetian and Sands Expo.
Hilton will review new supplement delivery systems such as gels, sticks, tubes, pouches, powder packets, liquids, strips, sprays and gummies, and discuss how these innovations are creating new marketing opportunities and viable points of differentiation for suppliers and manufacturers, specifically. Attendees will also hear about real-life companies that have successfully introduced new delivery systems and how suppliers can play a crucial partnership role in research and development.
About IMG and Jeff Hilton:
Jeff Hilton is partner and co-founder of Integrated Marketing Group (IMG), www.imgbranding.com, a marketing and brand consultancy created to optimize all aspects of marketing communications including: corporate identity, advertising, public relations, internet marketing, research, packaging, merchandising, sales promotion, educational programs, trade show presence and direct marketing. Hilton has been recognized by Advertising Age as one of America's Top 100 Marketers and has more than 28 years of broad-based business experience, including 18 years spent within the natural products industry. In addition to helping build a variety of major national brands, Hilton led IMG to become the first agency in the country to certify in the National Training Institute's FTC Advertising Compliance Course.
Hilton was recently awarded the Personal Service Award from Nutrition Business Journal (NBJ) in recognition for his multiple outreach efforts including editorial contributions, pro-bono work and webinar and speaking engagements within the healthy lifestyles industry.
About SupplySide West:
The SupplySide West trade show is dedicated to bringing together manufacturers and suppliers in the dietary supplement, food, pharmaceutical and cosmetic industries. The event provides a unique opportunity for an executive-level exchange of ideas, goods and services not available through any other business-to-business event.
SupplySide West offers three days of informative seminars and exhibitions tailored to the specific needs of supply chain executives.
For more information visit www.supplysideshow.com.