Himalaya Herbal Healthcare Hires Shelton Group

Himalaya Herbal Healthcare, makers of LiverCare® (internationally known as Liv.52®), entered into an agreement with The Shelton Group to provide exclusive media and public relations representation for the US market beginning in January 2009. News of the agreement came in a joint announcement from Shelton Group President Suzanne Shelton and Himalaya USA President & CEO Nabeel Manal.

“We’re delighted that Suzanne will be bringing her experience and energy to Himalaya,” said Manal. “When we took a look at all the exciting new things Himalaya will be doing in 2009, we knew right away the Shelton Group was the perfect match for our plans and future growth.”

“Himalaya Herbal Healthcare’s US evolution has been nothing short of phenomenal these past few years,” Shelton said. “They’re poised to do some amazing things in the year ahead, so the timing of this partnership couldn’t be better. Himalaya’s people and the products are exceptional, and I am very much looking forward to working with them.”

The Shelton Group, a boutique public relations firm based in the Chicago area, is one of the few PR firms specializing exclusively in the natural products/dietary supplements industry, and is widely viewed as one of the best. With more than 25 years spent in niche marketing, Suzanne Shelton’s experience includes public relations and publicity, industry groups liaison, government relations, regulatory PR, industry issues guidance and crisis communications management.

Shelton serves on the Natural Products Foundation board executive committee, as Communications Committee Chair for the American Herbal Products Association (AHPA), Communications Committee member for the Natural Products Association (NPA) and on the Socially Responsible Business Awards board.

The Shelton Group is a member of the Natural Products Association, AHPA and the American Botanicals Council (ABC). Shelton also founded the Consultants Association of the Natural Industry (CANI) and served as its president for the first three years. She received an NBJ Efforts of Behalf on industry award and an NNFA (now NPA) Crusader award. www.SheltonGroupPR.com

Himalaya Herbal Healthcare has manufactured a complete line of pharmaceutical grade herbal products since 1930. With its global headquarters in Bangalore, India, Himalaya is the maker of LiverCare® (internationally known as Liv.52®), a best-selling liver support formula.

Available in 76 countries (with US headquarters in Houston, Texas), Himalaya’s herbal supplements contain 100% herbal extracts and are encapsulated in vegetarian Capsugel VCaps.

Himalaya combines the rich value of an old system of natural medicine with modern technology, including scientific assessment of efficacy using primary clinical research, Good Manufacturing Practices (GMPs) and quality controls, using sophisticated chromatographic “fingerprinting” techniques.

Himalaya proudly carries the ISO-14001:2004 certificate of environmental management for its critical systems and procedures to control land, water and air pollution, as well as an ISO 9001:2001 certification, the most rigorous ISO conformance standard, for excellence in manufacturing as established by the International Organization for Standardization.

For more information about Himalaya herbal supplements, please visit www.himalayausa.com

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