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IdeaSphere Unveils Twinlab’s New Retailer Approach At Expo West

MARCH 5-6 2004, Booth #2625, Expo West –Twinlab Corporation (Twinlab), under the leadership of new owner IdeaSphere, Inc., will announce a series of initiatives that signal the company’s absolute commitment to support the natural/health foods retailers.

In-booth activities demonstrate Twinlab’s new marketing power under IdeaSphere, a purpose-built, vertically integrated health and wellness company that provides total programmable wellness solutions.

“Our ability to add content and services to Twinlab’s great products, and to build programs based on a total view of wellness, means that we can drive new customers to natural/health foods retailers, and help intensify their relationships with existing customers, said Mark A. Fox, IdeaSphere’s president and chief operating officer.

“With IdeaSphere’s support, Twinlab is going to honor its heritage as it builds a new twinlab for a new era through commitment to innovation, commitment to science, and relentless customer focus,” said David Cohen, senior vice president of Marketing for Twinlab.

Twinlab’s at-the-booth activities at Natural Products Expo West are as follows:

Retailer Acknowledgement

Retailers have voted the Twinlab Dia-Balance Line and Twinlab Cholesterol as the #1 Top New Product in both the Health Products Diabetes/Blood Sugar Control category and the Heart Health/Cholesterol Management category, respectively. The awards will be presented at 10:30am in the IdeaSphere booth #2625 on Friday, March 3rd.

Visitors to the IdeaSphere booth will have the opportunity to learn about IdeaSphere and meet its forward thinking management to discuss Twinlab’s innovative retailer programming and dedicated sales teams. In addition, there will be a series of educational events that will highlight Twinlab’s impressive portfolio of vitamins, minerals, nutraceuticals, herbs and sports nutrition products.

Heart Health

Twinlab’s recently expanded Heart Health range of products will be featured, including the recently launched Blood Pressure ControlTM, and a nurse will be on permanent standby at the booth to demonstrate blood pressure testing during the show.

Between 11am and 11:15am on Friday and Saturday, Donna Iannucci, Executive Director of Marketing, VMHS will be hosting a Blood Pressure Control marketing seminar that will unveil an exciting retailer partnership program.


Renowned author and board-certified Ophthalmologist, Dr. Robert Able will be visiting the IdeaSphere booth following his Eye Health Seminar at 4pm on Friday,

March 5. Dr Able will sign copies of his latest book, ‘The Eye Care Revolution’ and answer questions.

Natural/health foods retailers visiting the IdeaSphere booth have the opportunity to win an in-store event featuring Dr. Able, himself, that also includes 200 copies of Dr. Able’s book, (worth $3200) along with OccuGuard eye health tips bookmarks, and $2000 to market the promotion.

“Unleash the Power…”

Anthony Robbins, the world renowned authority on leadership and peak performance strategies will be present at the IdeaSphere booth from 4pm – 6pm on Saturday, March 6, following his key note presentation on “Effective Strategies for the Wellness Revolution.” to meet Twinlab customers and other show attendees. Mr. Robbins is Vice Chairman of IdeaSphere Inc.

About Twinlab Corporation

Twinlab, based in Hauppauge, NY, is the leading manufacturer and marketer of high quality, science-based, nutritional supplements, including a robust line of vitamins, minerals, nutraceuticals, herbs, teas and sports nutrition products.

About IdeaSphere, Inc.

IdeaSphere, Inc., with offices in New York, NY, Hauppauge, NY, Grand Rapids, Michigan, and American Plains, Utah, is the champion of the Wellness Revolution. A purpose-built, vertically integrated health and wellness company, it provides total wellness solutions through its holdings, which include leaders in wellness products, content and services. IdeaSphere’s family of companies includes Twinlab Corporation; Rebus LLC, a leading consumer health and science content developer that creates and produces the UC Berkeley Wellness Letter and the John Hopkins Medical Letter Health After 50; and iVillage Solutions, a leading women’s community for health and wellness information.
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