SALT LAKE CITY, June 2, 2005 - Integrated Marketing Group (IMG), a marketing and branding agency servicing a national and international clientele, has established a working relationship with Fresh Products, Inc., an international cleaning supply manufacturer, distributor and marketer. IMG will develop and execute an integrated product launch campaign that includes graphic design, consumer advertising and public relations, for the new Fresh Products liquid soap/home fragrance line, Fresh Scents (TM).
"IMG's expansion into the personal care category presents an additional opportunity to showcase our creative, marketing and public relations capabilities. We are confident that our work on the Fresh Scents launch will generate consumer awareness and encourage trial for this unique entry into the liquid soap and home fragrance categories," said Jeff Hilton, IMG president and partner.
The new line of Fresh Scents combination antibacterial soap and home fragrance features the dual functionality of a hand soap and air freshener in one product. The patented design includes "fragrance beads" in the dispenser base that last for at least 30 days, and is available in six scents: cotton blossom, cucumber melon, fresh plum mango, honeysuckle, sun-ripened raspberry and tangerine twist. The Fresh Scents line is currently carried by mass-market retailers Smith's, Kroger, King Sooper and Fred Meyer, among others.
Established in 1971 and based in Toledo, Ohio, Fresh Products is currently the No. 1 manufacturer of block deodorants in the United States. Currently holding five U.S. patents, one Canadian patent, and numerous patents pending in Japan, Europe and the United States, Fresh Products creates and offers unique and functional odor control and cleaning products to businesses and everyday consumers. For more information visit www.freshproducts.com or www.freshscents2in1.com.
Integrated Marketing Group, www.imgbranding.com, is a marketing and brand consultancy created to optimize all aspects of marketing communications including: corporate identity, advertising, public relations, internet marketing, research, packaging, merchandising, sales promotion, educational programs, trade show presence and direct marketing. Its principals have created a marketing firm with a diverse background of creative development and strategic planning skills to serve the healthy lifestyles, food and personal care industries. IMG was the first agency in the United States to certify in the Federal Trade Commission Advertising Compliance Course for dietary supplements.
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News contact: Amanda Holty