SALT LAKE CITY, January 25, 2007 -- Jeff Hilton, president and co- founder of Integrated Marketing Group (IMG), a marketing and branding agency servicing a national and international healthy lifestyles clientele, has been invited by Canada's Lower Mainland Horticulture Improvement Association to present "Standing Out in a Crowd: Key Strategies for Brand Differentiation," at the Ninth Annual Pacific Agriculture Show running from February 15-17 at the Tradex Exhibition Center in Abbotsford, British Columbia. This will mark Hilton's fourth speaking invitation to a major Canadian trade forum within the past 18 months.
On Friday, February 16 at 11 a.m. in the Terralink room, Hilton will discuss branding strategies that agricultural industry decision- makers can implement to set their products and services apart from the competition's. Hilton will utilize regional and international case studies to illustrate actual implementation of these differentiating branding tactics.
"Branding has taken on a greater significance in the past decade as companies begin to see their brands as assets," states Hilton. "Every business, regardless of market channel, is interested in building a brand through their products and their presence, and it is important to strategically coordinate these brand messages to ensure that they are working for the good of the company."
Hilton has 27 years of broad-based marketing and business experience, including 17 years spent within the natural products industry. He has been recognized by "Advertising Age" magazine as one of the nation's Top 100 Marketers and has guided the national brand-building efforts of numerous recognized consumer products. Through Hilton's leadership, IMG was the first agency in the United States to certify in the Federal Trade Commission Advertising Compliance Course for dietary supplements. Hilton has been an invited speaker at the British Columbia Functional Food and Nutraceutical Network (BCFN)
US2005 Conference. In 2006, he led a two-part series of brand- building workshops for the BCFN and the British Columbia Food Processor's Association.
Integrated Marketing Group, www.imgbranding.com, is a marketing and brand consultancy created to optimize all aspects of marketing communications including: corporate identity, advertising, public relations, internet marketing, research, packaging, merchandising, sales promotion, educational programs, trade show presence and direct marketing. Its principals have created a marketing firm with a diverse background of creative development and strategic planning skills to serve the healthy lifestyles industry.
The Pacific Agriculture Show showcases the latest and most innovative equipment, technology and information for Canada's agriculture industry. Thousands of farmers and agri-food producers gather to compare and investigate what more than 200 dealers and manufacturers have to make agricultural operations more efficient. For more information on Hilton's presentation at the Show, please visit www.agricultureshow.net or call (604) 291-1553.
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