With alternatives for online business and consumer outreach evolving at a rapid pace, recognized natural products marketing expert Jeff Hilton, partner and co-founder of Integrated Marketing Group (IMG), will return to this year's sold- out NBJ Summit as panel moderator to discuss the current Internet marketing landscape. Titled "Successfully Navigating the New Online Media World," the 75-minute panel will begin at 9:15 a.m. on Thursday, July 23 at the St. Regis Resort in Dana Point, Calif.
Hilton will be joined by three distinguished experts with a breadth of knowledge in strategic online planning and execution: Dan Foehner, Vice President of Sales & Operations for Facebook; Peter Platt, VP of Online Media for Butler/Till Media; and Roy Bingham, Head of eCommerce for ReNew Life Formulas.
"Effective online outreach and prospecting has moved far beyond a simple company webpage and shopping cart. Today's online environment is one where multimedia messaging comes standard, social media outlets provide instant communication with clients and consumers, and search engine optimization offers ways to stand out in a crowded environment," states Hilton. "This panel will help Summit attendees determine what's vital for a successful online campaign for both customers and a company's bottom line."
About IMG and Jeff Hilton:
Jeff Hilton is partner and co-founder of Integrated Marketing Group (IMG), www.imgbranding.com, a marketing and brand consultancy created to optimize all aspects of marketing communications including:
corporate identity, advertising, public relations, internet marketing, research, packaging, merchandising, sales promotion, educational programs, trade show presence and direct marketing. Hilton has been recognized by Advertising Age as one of America's Top 100 Marketers and has more than 30 years of broad-based business experience, including 18 years spent within the natural products industry. In addition to helping build a variety of major national brands, Hilton led IMG to become the first agency in the country to certify in the National Training Institute's
FTC Advertising Compliance Course.
Hilton holds the Personal Service Award from Nutrition Business Journal (NBJ) in recognition for his multiple outreach efforts within the healthy lifestyles industry. Visit www.imgbrandwire.com for additional branding articles and resources. Also follow IMG at www.twitter.com/team_img .
About the NBJ Summit:
The 2009 NBJ Summit brings together leaders and innovators from the natural products industry to discuss challenges, share experiences and develop more effective strategies to respond to consumer needs. Over the past 11 years, the NBJ Summit has attracted key leaders and CEOs in the $85 billion nutrition, supplement and functional food industry.
More information available at www.newportsummit.com.