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IMG's Hilton to Lead SSE Panel on Ingredient Co-Branding

Experts to Discuss Benefits, Risks to Suppliers

SALT LAKE CITY, April 18, 2006 - Jeff Hilton, president and co- founder of Integrated Marketing Group (IMG), a marketing and branding agency servicing a national and international clientele, has been invited to moderate a panel discussion on co-branding ingredients on Tuesday, May 2, 2006 from 9 - 9:50 a.m. at the SupplySide East International Tradeshow and Conference in Secaucus, N.J. Alongside panel members Larry Kolb of Technical Sourcing International (TSI) and Wayne McCune of AloeCorp, Hilton will lead a discussion on "The Benefits and Risks of Co-Branding."

The panel will lend their expertise to a discussion of the pros and cons of ingredient branding within the natural products industry. Specifically, Hilton will address when it makes sense to co-brand, as well as how to do it effectively; McCune will speak to the benefits and risks of co-branding ingredients; and Kolb will discuss the roles of scientific validation, cGMP's and quality assurance in successful co-branding. The panel will also examine the future of co-branding, including emerging trends and strategies.

"Although ingredient branding has become increasingly popular, it is important that suppliers thoroughly examine co-branding options to ensure it is the right strategy before moving ahead," says Hilton.
"It is the goal of this panel to share our experiences and insights with suppliers to help them decide if they are willing to commit the resources required to effectively co-brand their ingredients."

Jeff Hilton, president and co-founder of IMG (, has 27 years of broad-based marketing and business experience, including 15 years spent within the natural products industry. He has been recognized by Advertising Age magazine as one of the nation's Top 100 Marketers and has guided the national brand-building efforts of numerous recognized natural ingredients and consumer products.

Since co-founding TSI ( in 1996, Larry Kolb, U.S. operations president, has strengthened and maintained the company's consistent focus on developing, producing and manufacturing high-end nutraceutical ingredients. Kolb has more than 15 years of experience in the personal care, OTC, dietary supplement and natural health industries.

Wayne McCune is senior vice president of sales and marketing for Aloecorp (, a multinational company providing research-proven, bioactive Aloe vera ingredients to world markets.
McCune is a seasoned nutrition and health industry veteran with more than 20 years of experience with natural ingredients and products.

The SupplySide East International Trade Show and Conference is dedicated to bringing together manufacturers and suppliers in the dietary supplement, food, pharmaceutical and cosmetic industries. The event provides a unique opportunity for an executive level exchange of ideas, goods and services not available through any other business- to-business event. SupplySide East offers three days of informative seminars and exhibitions tailored to the specific needs of supply chain executives. For more information visit

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