Milan, December 20, 2007 – Indena, the world’s leading company dedicated to the identification, development and production of active principles derived from plants, has won the 2007 Mauro Prevedello Prize, awarded by the Italian Society of Chemistry and Cosmetology (SiCC) for the most effective technical-scientific communication addressed to professionals.
Indena’s communication work on “Ginkgo Biloba Dimeric Flavonoids Phytosome” swayed the Jury and earned them the prize which bore the following citation: “the communication is rational, clear and concise; the target audience and message are readily perceived as are the product features. It contains clear and well-argued supporting evidence on differentiating and competitive factors and provides useful data for the laboratory and clever tips for marketing. Both its format and its brisk, functional style are well suited to the informative needs a laboratory is presumed to have”.
According to Christian Artaria, Indena Marketing Director, communication is merely the final leg of a long journey; “due recognition cannot fail to take into account all the excellent work upstream; which is why I wish to share this award with all those who have made a contribution to achieving it: our botanists, our phyto-chemists, our formulators, our pharmacologists, our patents office, and our clinicians”.
SiCC has promoted this Award within the framework of its National Congress focused on 360° communication. The Prize honours the memory of expert Italian cosmetologist and respected journalist Mauro Prevedello, an outstanding communicator whose life was dedicated to scientific communication. Eligibility extended to technical brochures issued by cosmetic sector operators to goods and services suppliers.
Accepting the Prize Giada Maramaldi, Manager for Indena Scientific Communication, and co-author of the winning publication, was eager to stress how important Dr Prevedello had been to her. Watched by members of his family, she expressed her gratitude to a man who had been a source of inspiration throughout her professional life.
The Award was presented during the SiCC Seminar: “Natural: myth or reality?” held on December 12 2007 in the Aula Magna of the University of Milan.
Indena is the world's leading company dedicated to the identification, development and production of active principles derived from plants, for use in the pharmaceutical, health food and cosmetics industries. The key to Indena's success is its research, covering: the screening of medicinal plants for their pharmacological benefits; the identification of new active principles; and the development of extraction and purification systems at the cutting-edge of industrial application. Backed up by over 80 years of botanical experience, the phyto-chemical research is carried out in Indena's own Settala Research Center, near Milan. Indena also co-operates with the world's most prestigious universities and private research institutions in the biological assessment of safety and effectiveness up to clinical phase I. The company has more than 150 primary patents and has published around 700 scientific studies. Indena, with more than 700 employees, including 10% dedicated to full-time research, manages cultivation, manufacturing, and distribution operations in more than 40 countries throughout the world. The Company's experts communicate and interact constantly with the major international regulatory authorities such as WHO, EMEA, and ESCOP, and work with all the main pharmacopoeias.
Further Information on Indena: