Kimberly Stewart, former editorial director of Functional Ingredients magazine, and Carlotta Mast, editorial director of Nutrition Business Journal, will open the NutriCosmetic Summit's business & marketing track by first providing some sales context for the "beauty from within" market and then presenting case studies of six nutricosmetic products, including Nestlé's Glowelle, Solazyme Health Sciences' Altruest and Inside Out Beauty Ltd.'s Sip. Each case study will explore the consumer and ingredient trends being addressed by the product and discuss the brand's strengths and weaknesses, as well as the opportunities and threats it faces in the market today.
The summit takes place June 10 at the Renaissance Hotel in Las Vegas and is co-located with Natural MarketPlace, which takes place June 11 and 12.
"The pace of new nutricosmetic products entering the global market is picking up, but the reality is that many of these new offerings will not succeed," Mast said. "Our goal is to provide analysis on the opportunities and challenges facing a range of nutricosmetic brands available today in the hope of helping attendees better position their own beauty-from-within products for success tomorrow."
In another presentation in the same track, Tom Vierhile of Datamonitor will cover every method of nutricosmetics delivery systems on the market today in a talk titled "Slather, Sip, Swallow, Sleep." Vierhile, director of product launch analytics at Datamonitor, will look at what is most attractive to consumers and what isn't catching on quite yet.
"Growth in the beauty from within market is paving the way for stretching the boundaries of delivery systems for skin enhancing products to consumables and beyond," Vierhile said.
For more information about the summit or to register, go to www.nutricosmeticsummit.com.