Peggy will spearhead the agency’s push to significantly expand its client base and expertise in the business-to-business and business-to-consumer markets. She will also manage strategic planning and marketing for select clients. Peggy will leverage her natural ingredient and supplement, food, and beverage industry relationships built over the past 15 years with VIRGO, a publishing and information distribution company focused on B2B markets.
"Integrated Marketing Group is entering a new phase of expansion. Our business is poised for growth and we are excited to have someone of Peggy's stature and knowledge base join our team," said Jeff Hilton, agency co-founder and partner.
Peggy served in various publishing positions at VIRGO before becoming Vice President of the Health & Nutrition Network in 2009. In early 2011, she was promoted to Executive Vice President of that division, where she helped launch products and build brands into a network worth more than $15 million. Peggy was instrumental in the creation and success of VIRGO events such as SupplySide West and SupplySide Marketplace.
“I’m thrilled to be working with Jeff and the entire IMG team. They have a tremendous depth of both industry and branding expertise, which along with my years leading the SupplySide brand makes this a perfect fit,” Peggy said. “I’m very excited to help promote this great resource to the industry and help Integrated Marketing Group grow its own brand.”
Peggy is a Southwest College of Naturopathic Medicine board of trustees member. She attended Arizona State University and Rio Salado Community College. She lives in Scottsdale, AZ.
Peggy can be reached at [email protected]
About Integrated Marketing Group
Integrated Marketing Group is a marketing consultancy focused in the healthy lifestyles category, and specializing in strategic planning, branding, public relations and Web design and development. Its principals have created a marketing firm with a diverse background of creative development and strategic planning skills to serve the healthy lifestyles, food and personal care industries. For more information, or for branding resources, visit www.imgbranding.com. Follow us on Twitter @IMG_Branding or on Facebook.