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Innovation Drives Product Development Start to Finish Anaheim Convention Center, March 24-26, 2006

ANAHEIM, Calif. (March 27, 2006) — Super fruits and new joint health ingredients were among the new product solutions that have exhibitors and attendees praising the biggest ever SupplyExpo for its expanded profile, networking and business opportunities, dynamic education program and increased traffic.

Indeed, in only its fourth year, the stats back them up. New Hope Natural Media's SupplyExpo 2006 had 40 percent more exhibitors than 2005 drawn from all sectors of the food, beverage, supplements, botanicals and personal care ingredients business. Exhibitor numbers were also bolstered by a strong international presence and technology vendors such as packagers and contract manufacturers.

Attendees had the opportunity to see the latest ingredients in the nutrient dense superfruit category including goji berries, mangosteens and acai as well as investigate their latest health benefits and product applications. In joint health, beyond the anchor ingredients, attendees could also find a broad diversity of new joint health options including chicken collagens, borage oil and a proprietary rosehip extract.

Sponsored by DSM Nutritionals and Functional Foods & Nutraceticals magazine, SupplyExpo is co-located with Nutracon and Natural Products Expo West. It offered opportunities for those at any part of the supply chain to connect with critical decision makers and create product development and business relationships.

Cross traffic meant a constant flow of ideas between the cutting-edge finished products halls of Expo West and the ingredients and ingredients technologies exhibitors at SupplyExpo. More than 43,000 people visited the combined events.

"The feedback has been excellent with more than 75 per cent of exhibitors resigning for 2007," said Mike Roberts, publisher of Functional Foods & Nutraceticals and the Official Trade Publication of SupplyExpo and Nutracon. "No other show delivers the whole industry under one roof. FF&N helps companies stay connected and network with this key audience throughout the entire year. We kicked off Friday with many exhibitors commenting they had more quality leads in the first few hours than they have received in any other domestic show."

"The traffic has been very good," said Robert Berman, senior marketing manager of DSM. "There are a wide variety of people here from traditional supplement manufacturers to food makers and everything in between. Walking the Expo West show floor is also a great way to get a hold of what is on the cutting edge in the food, supplement and healthcare categories. It helps you stay ahead of the curve."

Innovations for 2006 included the launch of the NPI Center/New Hope Business Information and Technology Exchange Center, which brought together academic, government and industry experts to discuss new concepts and licensing opportunities.

An Ingredient and Technology showcase and Scientific Poster sessions presented the efficaciousness and clinical work behind a variety of ingredients while the Applications Center let attendees see first hand the processes involved in bringing ingredients to market in finished products.

A culmination of the five day event was the presentation of Nutracon's prestigious NutrAward for Best New Ingredient of the Year from the SupplyExpo floor to American BioSciences Inc. for its immune system modulating ingredient Avemar, found in its wheat germ extract product, Avé.

Business connections and a solid return on investment has made SupplyExpo a must attend event for exhibitor LycoRed, according to D. Christopher Nolte, sales director. "We've been here for two previous shows but this has definitely been the best show for us. We've had solid traffic and high interest in our ingredients from people in all industries from food to personal care. We'll definitely be back."

Tricia Jaksch, trade show manager for certifiers, NSF International, said the company had moved booths from Expo West to SupplyExpo because more of its target audience was there.

Bob Milam, trade show manager at Kerry Americas noted, "Not only the number but the quality of the exhibitors has increased and that benefits everybody because you get better buyers."

SupplyExpo is co-located with Nutracon and Natural Products Expo West. The three events are designed over five days to meet the demands of today's highly competitive and rapidly changing market. Nutracon's focus on innovation draws senior management and multinational manufacturers. This three-in-one strategy offers what no other show delivers—product development from start to finish. Visit, or for more information. Next year's show dates are March 9-11, 2007 at the Anaheim Convention Center, Anaheim, California.

New Hope Natural Media is a division of Penton Media Inc. (OTCBB: PTON), a diversified business-to-business media company that provides high-quality content and integrated marketing solutions to the following industries: health/nutrition and natural and organic products; aviation; design/engineering; electronics; food/retail; government/compliance; business technology/enterprise IT; leisure/hospitality; manufacturing; mechanical systems/construction; and supply chain.

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