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Integrated Marketing Group Creates New Brand for Virgo Publishing SupplySide Trade Shows

SALT LAKE CITY, UT, July 29, 2004 --Integrated Marketing Group (IMG), a marketing and branding agency servicing a national and international clientele, has developed a new brand identity for Virgo Publishing's SupplySide trade shows including a logo, market positioning, communications graphic standards and cross merchandising recommendations. The new brand image effectively portrays the synergy that exists between suppliers and manufacturers who come together at the SupplySide shows to form new relationships and develop new products.

"We are very pleased with the new look and feel," said Jon Benninger, director of business development, Virgo Publishing. "IMG's idea conveys the level to which SupplySide has risen and the interaction that takes place at the event."

The SupplySide East and SupplySide West trade shows held annually are dedicated to bringing together manufacturers and suppliers in the dietary supplement, food, pharmaceutical and cosmetic industries. These events provide a unique opportunity for an executive level exchange of ideas, goods and services not available through other business-to-business events.

SupplySide shows offer three days of informative seminars and exhibitions tailored to the specific needs of supply chain executives.

"The goal of this identity development effort was to create a more compelling and distinct brand personality for the SupplySide trade shows," stated Jeff Hilton, founder and president, Integrated Marketing Group. "We think the new look effectively creates a uniform brand image across both shows, but allows for differentiation between the East and West venues."

Integrated Marketing Group,, is a marketing and brand consultancy created to manage all aspects of marketing communications including: corporate identity, advertising, public relations, internet marketing, research, packaging, merchandising, sales promotion, educational programs, trade show presence and direct marketing. Its principals have created a marketing firm with a diverse background of creative development and strategic planning skills to serve the healthy lifestyles industry.

Virgo Publishing Inc. produces the SupplySide Trade Shows and Conferences, the Focus on the Future Executive Conference and Retreat, and the online training Web site; and publishes Natural Products Industry INSIDER, low carb retailer and HSR: Health Supplement Retailer magazines.

Courtney Jacobs, Integrated Marketing Group
Integrated Marketing Group
Email Address:
Telephone: 801-538-0777 ext. 102

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