Integrated Marketing Group Named Agency of Record for OrderDog, Inc.

Electronic Data Exchange-Based Ordering SystemMarketed Towards Natural Product Retailers

SALT LAKE CITY, March 21, 2002 — Integrated Marketing Group, (IMG), a marketing and branding firm servicing both domestic and international clientele, has signed on OrderDog, Inc., a computer technology company that provides secure third party business-to-business solutions to the natural products industry, headquartered in Lewisville, Texas.

IMG will develop and execute an integrated marketing program for OrderDog to include creative development, media buying, public relations planning, direct marketing and video production.

"OrderDog successfully launched their product with real-time demonstrations of their web-based ordering service at Expo West -- one of the largest tradeshows for the natural products industry," stated Jeff Hilton, IMG partner. "The response at the show was tremendous and we look forward to working with a strong company that offers a unique high-tech product vital to our growing industry."

By using the OrderDog online service, retailers are directly connected with manufacturers and distributors around the clock allowing them to electronically catalog and purchase product by category or even by aisle, streamlining the entire ordering process. OrderDog also allows the end user to easily monitor and track order status, avoid inventory out-of-stocks and receive updated email notifications while providing access to a real time customer support center to answer any questions along the way.

OrderDog, Inc. is built with the most reputable hardware and software from leading industry partners including AOL, Cisco, Dell, Gateway, Microsoft Windows and Xodiax.

OrderDog currently services a wide range of manufacturers including Now Foods, Olympian Labs, Nature’s Way, Nature’s Life and Enzymatic Therapy as well as retailers such as Better Health, Whole Foods and Lassen’s.

Integrated Marketing Group is a marketing and brand consultancy created to manage all aspects of marketing communications including: corporate identity, advertising, public relations, internet marketing, research, packaging, merchandising, sales promotion, educational programs, trade show presence and direct marketing. Its principals have created a marketing firm with a diverse background of creative development and strategic planning skills to serve the healthy lifestyles industry.

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