Wise Consumer Products, helmed by former pharmaceutical exec, creates new homeopathic sub-category
CINCINNATI, OH -- Wise Consumer Products is a new manufacturer in the natural health industry that is creating a new niche in homeopathic healing remedies. Founded by Bill Wise, a former research and development manager at two large pharmaceutical companies, the new Frankincense & Myrrh brand represents Wise’s guiding principles that all of its products must be effective, safe and all natural.
Frankincense & Myrrh™ Sinus and Frankincense & Myrrh Cold & Flu are the flagship products that are homeopathic rubbing oils which work by gently penetrating the skin. Each has a pleasant scent and can do double-duty as aromatherapy.
“Frankincense & Myrrh™ product formulations are based on effective, topical homeopathic ingredients and a blend of essential oils with well known benefits,” says Wise. “Frankincense & Myrrh are topical medicines, there is never anything to swallow or ‘off’ to taste!
Wise Consumer Products files with the FDA and receives a National Drug Code (NDC) prior to marketing its products. The products are manufactured in an FDA-registered-and-inspected facility under GMPs. All the ingredients used in production are subjected to incoming quality testing and the finished product is tested prior to being released for distribution.
Frankincense & Myrrh™ products are made from all natural plant extracts. They feature plant-based homeopathic medicines, essential oils, carrier oil and vitamin E. “The ingredients in our products are there for a health-specific reason,” Wise explains. “We choose not to add other ingredients (natural or chemical based) for thickeners, gelling agents or creams because any addition is one more step away from the way nature created our medicines.”
“Rubs offer a great introduction to the category of homeopathy,” Wise observes. “The rubbing oils are soothing and are gentle enough for nearly everyone to use. And because we are using pure essential oils, our products are viable and effective when used as aromatherapy—steamed, inhaled in a tissue, in the bath or on an aromatherapy lamp. This versatility of use is also highly attractive for discerning moms,” he adds.
Wise Consumer Products has retained the services of Alternative Sales Management to manage its sales and distribution network. Alternative Sales Management, based in Louisville, KY, is owned and operated by Gary Gobeli.
Wise Consumer Products is distributed through Select Nutrition, Palko Distributing, Nature’s Best. In addition, the company has secured a broker network that includes Northeast Brokers, Main Street Marketing, Classic Sales and Marketing, Stellar Health, Inc., Naturally TCL and Active Sales.
The company, Wise noted, will be launching another new product during the summer.