iSatori Technologies Nominated for Prestigious Better Business Bureau Torch Award for Marketplace Ethics

Denver, CO; November 30, 2006 – With the turmoil of Fortune 500 companies’ accounting scandals, every business today wants to be honored for their ethical business practices. Few companies are. Fortunately some stand above the rest.

iSatori Technologies, a Golden, Colorado, based company (found on the web at specializes in the development and distribution of science-based nutritional supplements, is one such company. In fact, iSatori's been nominated for the coveted 2006 Torch Award for Marketplace Ethics from the Better Business Bureau (BBB), serving the Denver/Boulder area of Colorado.

The awards were presented to the finalists at a 6:00 p.m. dinner at the Denver Center for the Performing Arts' Seawell Ballroom, with over 600 business professionals in attendance.

Of the 481,000 small businesses located in Colorado, iSatori Technologies was one of the few companies nominated for its commitment to honesty and integrity with all their marketplace interactions, and as the BBB published, “who consistently chooses to do the right thing, even when no one is watching.”

The Better Business Bureau Torch Award is in its fourth year and was founded to raise awareness of best business practices and celebrate local businesses that operate with fair and honorable principles. Presented by Regis University with KMGH-TV Denver's Channel 7 and Key Bank, the local award honors businesses that demonstrate exceedingly high standards of commitment and integrity toward their customers and employees, along with honest and ethical advertising, a true devotion to service, and a commitment to making their community better.

"Every one of our employees at iSatori is extremely proud of the way we conduct business and service our customers," said Stephen Adele, Founder and Chief Executive Officer of iSatori Technologies. "We're deeply honored that our commitment to customer service and ethical advertising has resulted in being nominated for this prestigious award."

Working with doctors and scientists to develop and clinically test their unique nutritional supplements, iSatori Technologies is the market leader, dedicated to providing complete dietary and exercise solutions for building a better body and living a healthier, richer life.

Stephen continues, “It’s unfortunate that our [dietary supplement] industry is ripe with crooked snake-oil salesmen and companies who take advantage of unsuspecting consumers. But that is why iSatori was founded on the guiding principles of truth, science, and providing solutions, above merely selling supplements. And, because of these core beliefs, all of our interactions demonstrate our respect for our customers, our employee associates, our retail partners, our suppliers, and community agencies. We wouldn’t do it any other way.”

iSatori Technologies’ life-enhancement and weight-loss supplements are responsible for helping thousands of people lose bodyfat, gain energy, and live a healthier, richer life – and are available in over 31,000 retail stores nationwide, and in Canada, including GNC, Wal-Mart, Walgreens, and 7-11. For more information about iSatori Technologies, and to review their scientifically tested supplements, visit

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