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It's Magic! Swedish Beverages Selects Bensur Advertising For U.S. Brand Rollout

ERIE, Pa., Aug. 26 /PRNewswire/ -- Looking to put a boost into its North American rollout, Chicago-based Swedish Beverages, Inc. has selected Bensur Advertising as agency of record for the introduction of its flagship energy drink Magic.

Swedish Beverages, Inc. was founded by Nicklas Lidstrom, the Conn Smythe Trophy-winning player of the National Hockey League Champion Detroit Red Wings, to distribute Magic, a premium beverage bottled in Sweden in the exploding energy drink category.

The North American rollout, for which Bensur Advertising will provide creative and promotion services, as well as strategic planning consulting, will be launched in four markets: Los Angeles, Detroit, Toronto and Massachusetts.

The Magic account win is the latest in a series of accounts new to the agency this year, including Bremner, Inc. (Ripon, WI); Jamestown (NY) Community College; Margarette River Wine Growers (Western Australia); Nuvex Ingredients, Inc. (Blue Earth, MN); Oil Heritage Region Tourist Promotion Agency (Oil City); Peppers.com (Rehoboth Beach, DE) and Purity Foods, Inc. (Dayton).

Bensur Advertising is an Erie, PA-based full-service agency with accounts in the healthcare, financial services, education, manufacturing and foodservice sectors nationwide. Bensur Advertising has been recognized for creative excellence in local, regional and national advertising awards competitions, including 22 Addy awards at the recent Erie Advertising Club awards show.

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