Channahon, IL, August 8th 2007 – Lipid Nutrition is proud to announce Clarinol™ CLA’s inclusion and support with Jamba Juice’s new launch of Functional smoothies, boosts and shots, formulated to meet specific health and lifestyle needs. Specifically, Clarinol CLA will be offered in Jamba Juice’s Weight Burner™ Super Boost and the Fit ’n Fruitful™ smoothie.
Jamba Juice, the category-defining leader in healthy-blended beverages, smoothies and good-for-you snacks, announced on August 2, 2007 the launch of its Functional smoothies, boosts and shots.
Jamba Functional smoothies, available in five flavors, are designed to harness the power of fruit and other all-natural ingredients. Jamba Functionals also include 10 new-and-improved boosts and shots that deliver better efficacy and minimal taste impact. Each of these boosts contains unique blends of concentrated vitamins, minerals and other nutrients specialized for specific health and lifestyle needs.
“We are very proud that Clarinol™ CLA was the only CLA to pass Jamba Juice’s high quality standards and the most responsive to meet Jamba Juice’s specific needs”, says Bob Rasmus, Sales Director for Lipid Nutrition North America. “Lipid Nutrition recognizes that Clarinol™ CLA will be available in our customers finished products, therefore, we place great emphasis on delivering the highest-quality CLA to our customers.”
ClarinolTM CLA has the highest concentration of the active isomer c9,t11 and t10,c12, which have been scientifically proven to be responsible for reducing body fat and increasing lean muscle mass. With the growing obesity problems in the USA and Europe, Lipid Nutrition believes they are helping to combat this growing epidemic by providing a weight management ingredient (Clarinol™ CLA) that is easy to incorporate in functional food and dietary supplement applications.
About Lipid Nutrition
Lipid Nutrition, is a global leader in the supply of scientifically sound lipid ingredients from natural origin, which improve and maintain health and well being. The company offers a variety of branded products, including PinnoThinTM for satiety and appetite suppressing, MarinolTM concentrated fish oils for heart health and brain development, Safflorin™ isomerized safflower oil for immune health and BetapolTM human milk fat replacer for infant nutrition.
Patrick Luchsinger, Marketing Manager – North America