MESA, AZ, March 2, 2004 - Wisdom Natural Brands(TM), manufacturers of SweetLeaf(TM) brand stevia products, Wisdom of the Ancients(R) brand herbal teas, Wisdom Nutrition(TM), Sweet & Slender(R) natural sweetener and distributors of La Merced(R) brand yerba maté, is hosting a book signing for company founder and president James A. May. He recently authored The Miracle Of Stevia:
Discover The Healing Power Of Nature's Herbal Sweetener and will be signing books from 2:00 ­ 4:00 p.m. on Friday, March 5 and Saturday, March 6 at the Wisdom Natural Brands booth #1507 at the Expo West trade show in Anaheim, CA.

May is considered one of the world's foremost experts on stevia, having brought it to the U.S. over 20 years ago. While most books published about stevia are cookbooks, May tells about its health benefits and recounts his story of discovering stevia in the Paraguayan jungle. He also discusses his struggle with the FDA to make stevia available in the United States.

"I look forward to discussing my book and the remarkable stevia plant first hand with show attendees who are interested in what many countries consider the world's most amazing natural sweetener," stated James May, founder and president of Wisdom Natural Brands. "It's been a long, complicated task bringing the healing herbs of Paraguay to the U.S., but if this book brings its readers improved health, it will have been well worth it."

Stevia is a naturally sweet plant native to Paraguay that is 30 times sweeter than sugar in its unprocessed form. With numerous studies on stevia, it is known to be all-natural, have zero calories, zero carbohydrates and has a zero glycemic index. Through a patented process the pure glycosides are extracted from the stevia leaves and turned into an intensely sweet powder. Stevia can also be used as a delicious consumer-friendly product safe for all beverages, soft foods and baking.

The book currently retails for $14.00 and is available online at Amazon, Barnes & Noble, Books-A-Million, Borders, Cody's Books, Powell's, WordsWorth and Booksense. Books are also available for individual or bulk purchase via Wisdom Natural Brands online store at www.buywisdom.com.

Wisdom Natural Brands provides healthful lifestyle choices for empowered consumers and unconditionally guarantees every product it sells. For more information on Wisdom Natural Brands visit their Web site at www.wisdomnaturalbrands.com. For more information on the book signing contact Tiia Sumera at [email protected] or 801.538.0777 ext.112.

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