Jamieson unveils PomActiv(TM) Pomegranate Extract

TORONTO, May 14 /CNW/ - Jamieson Laboratories, Canada's leading
manufacturer of natural health products, today unveiled the newest addition to
its family of industry-leading nutritional supplements - PomActiv(TM)
Pomegranate Extract 110 mg.

Jamieson PomActiv Pomegranate Extract is specially formulated with
PomActiv, a high-quality, branded extract of pomegranate fruit. The formula
has been standardized to contain 70 percent ellagic acid - the highest potency
available on the market (most other brands contain 40 percent ellagic acid).

The pomegranate contains a rich source of polyphenolic antioxidant known
as ellagic acid, a key ingredient found in pomegranate juice that a number of
independent studies indicate supports heart health. The pomegranate extract's
antioxidant properties help to prevent cell damage in the body caused by free
radicals, highly reactive compounds that come from oxygen. Free radicals are
created in the body during the normal process of metabolism and also arise
from external sources such as smoking, pollution and overexposure to the sun.
Free radicals float throughout the body causing oxidation, a chemical reaction
that damages cells and DNA. Pomegranate protects cells from oxidation by
helping to mop up free radicals before they can cause any internal harm.

"A number of studies indicate that pomegranate juice has many beneficial
effects on the health of the cardiovascular system. For example, pomegranate
supports heart health by preventing the oxidation of LDL (bad) cholesterol.
Oxidized LDL cholesterol can lead to the development of atherosclerosis, a
build-up of plaque in the arteries that can inhibit normal circulation of
oxygenated blood to the tissues. Pomegranate juice has been shown to reduce
platelet aggregation, thereby supporting a healthy flow of blood through the
arteries." said Penny Kendall-Reed, Naturopathic Doctor and Clinic Director,
Urban Wellness Clinic.

"While recent data has shown pomegranate juice to have a higher content
of polyphenol antioxidants than red wine, green tea, cranberry and blueberry
juice, this superior antioxidant supplement is beneficial because it provides
all of the health benefits of pomegranate fruit without the calories or the
sugar (140 calories, 8 1/2 teaspoons of sugar) you would find in a cup of its
juice," said Tracey Mazza, Brand Manager, Jamieson Laboratories Ltd.

Jamieson PomActiv Pomegranate Extract is available at leading Canadian
pharmacies and retailers at a manufacturer's suggested retail price (MSRP) of
$9.99. Adults should take one capsule daily with meals or as directed by their
health care practitioner.

About Jamieson Laboratories
Established in 1922, Jamieson Laboratories is Canada's largest
manufacturer and distributor of advanced natural health care products.
Jamieson's state-of-the-art pharmaceutical manufacturing laboratories are
located in Windsor, Ontario. The company is a world leader in the vitamin and
nutrition industry, exporting to over 45 countries including the United
States, China, Japan, Hong Kong, Korea and Singapore. For more information,
please visit the Jamieson Laboratories website at www.jamiesonvitamins.com or
call 1 800 265-5088.

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