Jarrow Formulas® Bone-Up™ Wins Vitamin Retailer Magazine’s “Vity” Award

Los Angeles-based Jarrow Formulas® today announced that Bone-Up™, its complete nutritional regimen for bones and joints, has won Vitamin Retailer Magazine’s 2007 “Vity” Award.

Bone-Up was named as a 1st place Vity Award winner in the “Bone Support” category. This is the 5th consecutive year Bone-Up has won this award.

This prestigious award honors the industry’s best selling products. The results are based on a nationwide survey of health food stores conducted by Vitamin Retailer Magazine.

Jarrow Formulas® Bone-Up is a complete nutritional regimen for bones and joints. It features Australian bovine bone hydroxyapatite, the finest source of calcium available. Hydroxyapatite is the same form of calcium found in human bone tissue. This is bovine bone that has not been ashed or subjected to any chemical solvents. Skeletal health, however, requires more than calcium alone. Vitamin C, vitamin D3, vitamin K1, MK-7, Folic Acid, Methyl B-12, magnesium, zinc, manganese, copper, boron and glucosamine are all beneficial to optimum skeletal health and joint function and are a part of the Bone-Up formula.

According to Mark Becker, Director, Advertising/Communications for Jarrow Formulas®, Bone-Up has long been considered the industry’s premier calcium formula. “It’s been known for many years that healthy bones mean more than just supplementing with calcium and vitamin D.” he says. “Bone-Up has never been just calcium and Vitamin D. It’s a comprehensive formula that continues to evolve.”

Jarrow Formulas is a nutritional supplement formulator and marketer founded in 1977 and incorporated in 1988. The company markets its products throughout the United States and internationally in more than 20 countries in Europe, Asia, Israel and Latin America. The company offers a complete line of nutritional products that includes vitamins, minerals, probiotics, standardized herbal concentrates, amino acids, enzymes and enteral nutrition formulations. Jarrow Formulas, Inc. is active in regulatory affairs, helping to maintain American’s rights to free access to dietary supplements. Its products are manufactured by Jarrow Industries Incorporated, a pharmaceutical quality facility located in Santa Fe Springs, CA. For more information, contact Mark Becker, Director, Advertising/Communications toll free at (800) 726-0886 or access the Jarrow Formulas Web site at www.Jarrow.com.

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