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Jarrow Formulas Inc. unveils broccoli supplement BroccoMax(TM), With a Standardized Concentration of Sulforaphane Glucosinolate

Los Angeles, CA, August 18, 2005 — Los Angeles-based Jarrow Formulas’ announces the introduction of its highly concentrated, standardized broccoli seed extract dietary supplement, BroccoMax™.

Cruciferous vegetables are members of the cabbage family and should be a regular part of just about everyone's diet. However, this is not always the case. Cruciferous vegetables include broccoli, kale and turnip greens, cabbage, cauliflower, Brussels sprouts and kohlrabi.

Cruciferous vegetables, such as broccoli, have been associated with antioxidant and cellular protection. Jarrow Formulas®’ BroccoMax™ contains a standardized concentration of SGS™ (sulforaphane glucosinolate) extracted without solvents from broccoli seeds. SGS™ is metabolized to sulforaphane, which is a highly active antioxidant. In extensive studies, sulforaphane has been demonstrated to be a potent inducer of phase 2 detoxifying enzymes and a protector of DNA. Each capsule of BroccoMax™ contains 30 mg of sulforaphane glucosinolate at a concentration more than 20 times greater than is found in broccoli.

“Inflammation increasingly is being shown to be important in a variety of conditions associated with aging,” says Dallas Clouatre, a Jarrow Formulas’ consultant and author of Anti-Fat Nutrients. “The body’s own mechanisms are the preferred choices for controlling inflammation, but the modern American diet commonly is poor in the basic elements required for optimal functioning. Fortunately, components found in broccoli sprouts have been proven to be among the most powerful known for activating the detoxification and related pathways. Today it is possible to conveniently supplement nutrients such as sulforaphane glucosinolate and thereby take important steps towards protecting our health for mere pennies per day.”

According to Tony Talalay of President and CEO of Brassica Protection Products, the company that produces the extract from specially selected broccoli, the original discovery about broccoli was made at Johns Hopkins School of Medicine in 1997. “Researchers at Johns Hopkins discovered that broccoli sprouts contain high concentrations of the natural compounds that boost the body's intrinsic protection against disease. Since that time literally hundreds of studies have confirmed and expanded our understanding of how these compounds work.”

Jarrow Formulas, Inc. is a nutritional supplement formulator and marketer founded in 1977 and incorporated in 1988. The company markets its products throughout the United States and internationally in more than 20 countries in Europe, Asia, Israel and Latin America. The company offers a complete line of nutritional products that includes vitamins, minerals, probiotics, standardized herbal concentrates, amino acids, enzymes and enteral nutrition formulations. Jarrow Formulas, Inc. is active in regulatory affairs, helping to maintain American’s rights to free access to dietary supplements. Its products are manufactured by Jarrow Industries Incorporated, a pharmaceutical quality facility located in Santa Fe Springs, CA. For more information, contact Mark Becker, Director, Advertising/Communications toll free at (800) 726-0886 or access the Jarrow Formulas Web site at


Mark Becker
(800) 726-0886

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