Jason Natural Products(R) and Earth's Best(R) Team Up to Introduce Earth's Best Body Care

MELVILLE, N.Y., March 24, 2005 /PRNewswire-FirstCall via COMTEX/ -- The Hain Celestial Group, Inc. (HAIN) a leading natural and organic beverage, snack, specialty food and personal care products company in North America and Europe, announced its latest offerings from Jason(R), a leader in natural personal care products. Jason has teamed up with Earth's Best(R), a leader in wholesome, organic foods for babies and toddlers, to introduce Earth's Best Baby Body Care by Jason, a line of six gentle, hypo-allergenic formulas to nourish babies' skin with the purest natural and organic ingredients available.

"Jason has made the most natural, organic baby care products, free of synthetic and chemical ingredients for our Earth's Best brand," said Irwin Simon, President and Chief Executive Officer of Hain Celestial. "Parents can have 100% confidence in organic baby care, in knowing they are putting the purest, gentlest yet effective products with Earth's Best Body Care by Jason on their babies. Jason also introduced new Red Elements skin care and Lip Temptations product lines and added two new formulas to our Sunbrellas line of sun protection products, since consumers are seeking healthier products suited to their lifestyles with the benefit of natural and organic ingredients."

Earth's Best Body Care by Jason

Earth's Best Body Care by Jason features 2-in-1 Shampoo and Body Wash in Lavender, Everyday Lotion in Lavender, Extra Rich Therapy Creme in Calendula, Diaper Relief Ointment, Baby Oil and Chemical Free Sunblock SPF 30+. Earth's Best Body Care by Jason formulas are 70% organic and are free from any synthetic fragrances. Although some products contain small amounts of essential oils, they contain neither lanolin, mineral oil, petroleum and waxes nor any harmful chemicals and other skin irritants. This line is also hypo- allergenic and paraben free to give parents peace of mind about making the right choice in baby body care products. Earth's Best Body Care by Jason will be available in the United States in May and the United Kingdom in June.

Red Elements

Taking a leaf from Celestial Seasonings(R), Jason takes the power of red tea or rooibos known for its high levels of antioxidants and introduces a new skin care line, Red Elements, which also contains essential elements including copper, magnesium and zinc and peptide technology to fight the signs of aging and improve the appearance of skin texture. Red Elements features nine products-Gentle Gel Cleanser, Hydrating Lotion Cleanser, Exfoliating Scrub, Red Clay Masque, Calming Toner, Daily Moisturizing Lotion with SPF 15, Daily Moisturizing Creme with SPF 15, Hydrating Night Creme, and Eye Creme-to cleanse, tone, hydrate and protect all skin types. Red Elements will be available in June.

Lip Temptations

While temptations come in all forms, Jason Lip Temptations moisturizing lip tints have just been introduced in three fun and spirited shades-Jewel, deep bronze shimmer, Icing, barely-there white shimmer, and Passion, rich raspberry shimmer. Lip Temptations sooth, condition and protect lips with shiny, sheer color and a hint of mint flavor. These all-natural moisturizing lip tints contain green tea and Vitamin E to hydrate lips and derive their color from natural minerals. Lip Temptations are available in stores now.


To increase protection from the sun's harmful rays, Jason extends Sunbrellas(R) family of year-round, all-natural sun protection and creates two new formulas-Facial Block SPF 20, a lightweight, daytime moisturizer that is perfect for year-round protection of delicate facial skin, and Chemical Free Sun Block SPF 30+ with natural botanicals, micronized titanium dixoxide and zinc oxide, natural minerals that deflect the sun's damaging rays. Sunbrellas new products will be available in April.

Since 1959 Jason Natural Products has been deeply committed to developing only pure, carefully balanced products that contain the highest quality, naturally sourced ingredients, known to be skin compatible and proven effective. Selected Jason natural and organic products are available through natural food stores, supermarkets, club stores, mass retailers, drug stores and convenience stores in the United States and Europe.

The Hain Celestial Group, Inc.

The Hain Celestial Group, headquartered in Melville, NY, is a leading natural and organic beverage, snack, specialty food and personal care products company in North America and Europe. Hain Celestial participates in almost all natural food categories with well-known brands that include Celestial Seasonings(R), Terra Chips(R), Garden of Eatin'(R), Health Valley(R), WestSoy(R), Earth's Best(R), Arrowhead Mills(R), Hain Pure Foods(R), Hollywood(R), Walnut Acres Organic(R), Imagine Foods(R), Rice Dream(R), Soy Dream(R), Rosetto(R), Ethnic Gourmet(R), Kineret(R), Yves Veggie Cuisine(R), Lima(R), Biomarche(R), Grains Noirs(R), Natumi(R) and JASON(R). For more information, visit http://www.hain-celestial.com.

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