Kathy’s Family Introduces New Retailer Programs

Meet Most Of Kathy’s Family Earth, Mind And Bodycare Kit And Prairie Power

Plainfield, MA – Demonstrating their commitment to the retailers who help support their mission of offering consumers the purest bath and beauty products on the market, Kathy’s Family has introduced several new programs to help them sell their popular collection of organic and natural personal care products. Kathy’s Family is a real family that has inspired a line of products that capture the essence of good wholesome living and simpler times.

Meet Most of Kathy’s Family Earth, Mind & Bodycare Kit

The Meet Most of Kathy’s Family Earth, Mind & Bodycare Kit offers a combination of sample sizes of their best sellers. It was inspired by Kathy’s Mom, Therese, who always made Kathy try a little bit of everything at the dinner table. 14 of their delectable products are packaged in a convenient carry-all that features sample sizes of their award-winning Organic Foot Balm, Shea Butter Lotions (2), Bodywash Gels (2), Massage/Body Oils (3), Organic Shea Butter Balms (3), Organic Herby Citrus Shampoo, Organic Herby Citrus Conditioner and a full size Organic Lip Treatment.

Prairie Power Retailer Support Program

In addition to the new sample kit, Kathy’s Family has also introduced a Prairie Power retailer support program which includes new shelf talkers, displays, packaging and gift cards. The new Kathy’s Family shelf support, which is sent to retailers with each order, has been kept simple to highlight what the Swansons feel are the most important attributes of each product. There are also six non-product specific shelf supports about Kathy’s Family. For example Aunt Leona is quoted alongside a picture of her at an early age saying “I can read all of our ingredients and I’m only 3”.

The new, sturdy, high quality countertop display is constructed of wood to last forever unlike corrugated cardboard which is most often used for displays. They highlight the brand concept by cleverly intertwining the good honest people and the good honest products succinctly on the header which is designed to stand out in their signature ‘fun’ colors.

New and convenient “try me” sample sizes of the popular Shea Butter Balms and best-selling Uncle Bill’s Foot Balm feature 97% organic ingredients in .25 ounce tins. Endearing “how to” gift cards for the In Good Hands Organic Shea Butter Hand Therapy Kit and Organic Gardener’s Bucket make the gifts and brand more memorable. They were designed by Kathy’s Brother Dale’s daughter Tea, a graphic artist who also grew up on the Swanson prairie farm in Tyler, Minnesota.

Both the new Meet Most Of Kathy’s Family Earth, Mind & Bodycare Kit and the Prairie Power retailer support program are designed to make it easier for retailers to sell the products and the story behind them. Industry research shows that consumers are growing more concerned about the origin of the products they purchase and can identify with the Swansons, an honest, trustworthy and down to earth family.

By using labels filled with witty anecdotes, descriptions of Kathy’s family members on the farm in Minnesota, and products made with wholesome and sensible ingredients that shout “good for you”, customers not only get a great natural product, they also become participants in the lives of a large farm family from the American heartland. The new gift packs are a lot like the Swansons and they do what they say they do and they work.

All of the personal care products in the Kathy’s Family collection feature an effective highly concentrated blend of carefully selected botanicals, pure plant and essential oils and extracts, clays, herbs, flowers, grains, honey and organic ingredients whenever available. They are all vegetarian, contain certified organic ingredients, rich in antioxidants, minerals and vitamins, produced in small batches to ensure quality and freshness, biodegradable and packaged in reusable or recyclable containers. Their products will never contain artificial colors, flavors or synthetic fragrances, ingredients that are tested on or derived from animals, sodium lauryl or laureth sulfate, alcohol or harsh preservatives, parabens or petroleum fillers such as propylene glycol or mineral oil.

Kathy’s Family products are available at a growing number of stores across the country. For more information, please visit http://www.kathys-family.com or call toll-free at 1-866-634-0008.

Katie LeBel
Planet Friendly Public Relations
[email protected]

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