Keith Mcfarland to Keynote CRN Symposium

The CRN, the dietary supplement industry’s leading trade association, today announced that business consultant and New York Times best-selling author Keith McFarland will keynote The Conference, CRN’s annual symposium for the dietary supplement industry. The Conference takes place September 29–October 2, 2010 outside Austin, Texas at the Hyatt Regency Lost Pines Resort & Spa.

Mr. McFarland is the founder of McFarland Strategy Partners, a business consultancy which provides strategic advisory services to companies such as Microsoft, Morgan Stanley, House of Blues and Motorola. In addition, he writes a monthly online column for BusinessWeek.

In addition to debuting as number one on the Wall Street Journal list, Mr. McFarland’s first book, The Breakthrough Company: How Everyday Companies Become Extraordinary Performers, was also listed on the national best seller lists of the New York Times, BusinessWeek, the Los Angeles Times, and USA Today. He is also the author of the popular Bounce: The Art of Turning Tough Times into Triumph.

“We are delighted to add Keith McFarland to our sterling lineup of featured speakers at The Conference. Keith has been successful in every endeavor he has undertaken. From serving as CEO to authoring bestselling books, Keith is an innovative leader who understands the challenges businesses face in these uncertain economic times. His presentation will offer timely and useful information to attendees and is sure to be a highlight of The Conference,” said Bill Van Dyke, chair, The Conference and chairman/CEO, B&D Nutritionals, Inc.

Registration for The Conference is now open, and the event will be held directly following The Workshop: CRN’s Day of Science, taking place on September 29, 2010. The Conference is open to both CRN member companies and non-members and potential attendees are encouraged to take advantage of flexible registration options, available online. Visit CRN’s website for more information.

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