Kraft Foods Backs Global Nutrition Initiative

NORTHFIELD, Ill.--(BUSINESS WIRE)--May 9, 2002--Kraft Foods Inc. (NYSE: KFT), a global leader in branded foods and beverages, today announced its alliance with GAIN, the Global Alliance for Improved Nutrition.

GAIN is an alliance of international public, private and civic organizations committed to improving health, cognitive development and productivity in developing countries through the elimination of vitamin and mineral deficiencies - especially deficiencies of vitamin A, iodine, folic acid and iron.

"Participating in GAIN complements our own focus on health and wellness as a key growth platform," began Roger Deromedi, co-CEO, Kraft Foods Inc. and President and CEO Kraft Foods International. "Importantly, our ability to provide affordable, great-tasting fortified products enables us to make a positive contribution to addressing micronutrient malnutrition in developing countries."

Kraft has extensive experience and expertise in the development of micronutrient fortified foods and a product portfolio recognized and trusted by consumers around the world. Kraft's fortification efforts include calcium enhanced cheese products and powdered soft drinks fortified with various vitamins and minerals in a number of developing countries in Africa, Asia and Latin America.

Kraft Foods markets many of the world's leading food brands, including Kraft cheese, Tang powdered beverages, Jacobs and Maxwell House coffees, Nabisco cookies and crackers, Philadelphia cream cheese, Oscar Mayer meats, Post cereals and Milka chocolates, in more than 145 countries.

For more information about Kraft, please visit our website at:

For more information about GAIN, please visit:

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.