Leading Yerba Maté Brand Gets Boost by Partnering with Oasis Sales and Marketing

San Luis Obispo, California (March 3, 2005) – Although Guayakí Sustainable Rainforest Products already commands 65% of the yerba maté market share in North America and has 2 of the top 10 SKUs in the entire natural tea category, the company is not satisfied and is thirsting for more. Guayakí has announced a strategic partnership with Oasis Sales & Marketing that will re-energize and expand their sales programs in the U.S. Greg Hartman, President of the Sebastopol, California-based Oasis, will lead the initiative.

“Oasis is a perfect sales management partner for us due to their extensive experience in the natural products industry and their strong relationships with brokers, distributors and buyers in our target markets,” says David Karr, Guayakí co-founder and Vice President of Sales. “They also work closely with grocery and specialty chains – emerging markets for Guayaki,” Karr adds.

Revered for centuries as the “drink of the Gods” and consumed to ensure health, vitality, and longevity, Yerba maté triumphs as natures most balanced stimulant. The leaves of the rainforest maté tree naturally contain 24 vitamins and minerals, 15 amino acids, potent antioxidants and caffeine providing a nourishing boost of clean energy. In honor of the Guayakí people native to the maté forest, the award-winning company offers premium quality, rainforest-grown mate – organic, fairly traded and sustainable. The organic cultivation of Guayakí’s yerba maté takes place on the 20,000-acre Guayakí Rainforest Preserve. Guayakí’s Market-Driven Conservation business approach generates Fair Trade income for the indigenous families living there and creates revenue for the Preserve - a safe haven for more than 330 bird and mammal species.

To learn more about Guayakí, please visit www.guayaki.com or call 1-888-GUAYAKI (482-9254). Guayakí yerba maté products can be purchased at thousands of natural food stores, cafes and supermarkets throughout North America or though their secure website www.guayaki.com. Guayakí offers 100% organic yerba maté in traditional and maté blends, including: 7 varieties of Tea Bags (Traditional, Magical Mint, Chai Spice, Maté Chocolatté, Greener Green Tea, Orange Blossom, and Maté Rooiboost!); Loose Mate; Java Maté; and Yerba Mate and Maté Chai Latté concentrates.

Mic LeBel, Planet Friendly Public Relations
[email protected]

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