Leland Cherry Company to introduce new CherriMax(TM) Dietary Supplement at Expo West

Leland, Mich. (March 10, 2006) Leland Cherry Company will unveil its newest offering, CherriMax™ Dietary Supplement, March 23-26 at Natural Foods Expo West (Booth 2818) in Anaheim, Calif. Other tart cherry products offered by Leland Cherry Company also will be featured. Tart cherries are garnering attention from researchers across the country. The most recent issue of "AARP The Magazine" (March/April 2006) highlights cherries as a "healing food"… an "all natural pain reliever."


In 2005 the Cherry Marketing Institute announced results of a recent research project funded by a U.S. Department of Agriculture Rural Development Grant that confirm the presence of powerful antioxidants, in exceptionally high amounts, in tart cherry products. ORAC (oxygen radical absorption capacity) levels were tested by Brunswick Laboratories in Wareham, Mass., and results showed that tart cherry concentrate delivers 12,800 ORAC units per 100 grams of concentrate. This is a significantly higher level than other fruits, including: prunes, blueberries and strawberries. (A previous USDA study of the ORAC values of fresh fruits tested sweet cherries, but did not test tart Montmorency cherries.)


The new Tart Cherry CherriMax™ Dietary Supplement is a potent source of antioxidants, and an excellent source of anthocyanins, melatonin and potassium. The 1,000 milligram tablets are made of all-natural ingredients, are GMO-free and contain no preservatives, no food coloring and no added sugar. Made from a unique blend of tart cherry varieties to provide maximum effectiveness and potency, the recommended serving size of CherriMax™ is two tablets per day.


Just as all orange juices are not the same, all cherry concentrates are not the same. Michelle’s Miracle® begins by using only the best Montmorency cherries. Then, through Leland Cherry Company’s special CherryChill™ process, the fresh-picked cherries are cold-packed and flash-pasteurized to preserve the rich flavor and potency of the cherries.

Michelle’s Miracle® Tart Montmorency Cherry Concentrate now is available in a food-safe, recyclable 16-ounce aluminum bottle. The new bottle has an FDA-approved, food-grade liner that separates the concentrate from the aluminum. The result is an extension of the product’s shelf life to a full year, while preserving the safety, purity, flavor and potency of this super premium concentrate.


Hip Bones™ The Original Cherry Dog Treat™ was formulated and developed by Overby Farm, also headquartered in Leland, Mich. Developed specifically for the active canine, the all-natural ingredients include: ground wheat flour, cherry concentrate, barley flour, canola oil, calcium carbonate, ground flax seed, natural cherry flavor, cinnamon, carmine and ginger. Carol and Bob Adams began to develop the treats in 2003, when they began to explore the possibility that tart cherries could relieve pain in their limping Labrador Retrievers, Lucy and Abbey.


Cheriskin™ products, made with Montmorency tart cherries, deliver natural antioxidants to the skin. Body care products include: Cherry After Bath Seal and Body Lotion, Cherry Smoothie Shower Gel, and Cherry Body Polish.


Leland Cherry Company is a rapidly growing, privately held company founded in 2001 by President Michelle White. The company is headquartered in Leland, Mich. on the Leelanau Peninsula. Principal products offered by Leland Cherry Company are: CherriMax™ Dietary Supplement, Michelle’s Miracle® Tart Montmorency Cherry Concentrate, Hip Bones™ The Original Cherry Dog Treat™ and Cheriskin™ Body Care products. For more information, visit www.lelandcherry.com on the Internet, or call toll-free 800.939.3199.


Leland Cherry Company donates a portion of all sales proceeds to the Leelanau Conservancy’s Farmland Preservation Fund. The Leelanau Conservancy, founded in 1988, is dedicated to conserving the land, water and scenic character of the Leelanau Peninsula in northern Michigan. This area is the heart of Montmorency cherry farming in Michigan, the state that produces 72 percent of this country’s tart cherries.

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