“Life…supplemented,” the consumer wellness campaign that encourages individuals to focus on the three pillars of health—healthy diet + supplements + exercise—called on consumers to join in the campaign’s latest opportunity to raise money for international charity Vitamin Angels. The initiative, “Why You Want to Be Well,” will span the entire month of March and will utilize the social networking website, Facebook, to raise up to $5,000 for this worthwhile charity. Vitamin Angels is an organization dedicated to reducing child mortality worldwide by connecting infants and children under five with essential micronutrients.
“Why You Want to Be Well” will feature 31 questions, one new question each day during the month of March, that will focus on one of the three pillars of health. For every person who posts a response to the question of the day, “Life…supplemented” will make a $5 donation to Vitamin Angels. Consumers can double their donation ($10 per response) during “Wellness Wednesdays.” Additionally, every Wednesday two participants will be randomly selected to win a prize for sharing their motivations, achievements and questions relative to the three pillars.
This is the third 2011 initiative that “Life…supplemented” has dedicated to raising money and awareness for Vitamin Angels. The campaign conducted its “Spread the Love Tweet-a-thon” the week of February 14-18, which raised $5,000 for Vitamin Angels. In early January, the campaign hosted a 60-minute live video stream with host Hungry Girl Lisa Lillien, and wellness experts, registered dietitian Dave Grotto, licensed naturopathic doctor Duffy MacKay, and certified personal trainer Andrea Metcalf. The event garnered more than 900 participants and raised $10,000 for the organization.
“It’s an honor for us to be able to help raise funds for a cause as worthy as Vitamin Angels. We’re also encouraged by the heightened participation in our own campaign that has come as a direct result of conducting our fundraising initiatives on social networking sites and entirely within the online space. We will continue using these platforms in the future in order to foster more discussion around the importance of wellness and how dietary supplements play a role,” said Judy Blatman, senior vice president, communications, Council for Responsible Nutrition (CRN), which oversees the “Life…supplemented” campaign through its educational affiliate, the CRN Foundation.
"Life… supplemented" is a consumer wellness campaign dedicated to driving awareness about the mainstream use of dietary supplements as an integral part of a proactive personal wellness regimen that combines healthy diet, supplements and exercise. The campaign is managed by the Council for Responsible Nutrition, the leading trade association for the dietary supplement industry, under its affiliated 501(c) (3), the CRN Foundation. The dietary supplement category includes products such as vitamins, minerals, botanicals, sports nutrition, weight management and specialty supplements. More than 150 million Americans use these products each year to promote and maintain good health. Find out more about AlphaWELLs, WELLs, WannabeWELLs and OhWELLs by clicking on My Wellness Scorecard at www.lifesupplemented.org.
About Vitamin Angels
Vitamin Angels is dedicated to reducing child mortality worldwide by advancing availability, access and use of essential micronutrients, especially Vitamin A, to newborns, infants and children under five. In 2010, Vitamin Angels connected over 24,000,000 children in 43 countries, including the US, with the vital nutrients they need as a foundation for good health. To learn more about global malnutrition, micronutrient deficiencies, and Vitamin Angels' solution for change, visit www.vitaminangels.org.