SALT LAKE CITY, UT --- Lily of the Desert, the largest certified organic grower, processor and distributor of Aloe Vera juices, gels and topical skin products, has hired Integrated Marketing Group (IMG), a marketing and branding agency servicing a national and international clientele. IMG will develop and execute integrated marketing projects for Lily of the Desert, including creative strategy and design, sales collateral, package redesign and public relations.
“Lily of the Desert is one of the pioneering companies in the natural products industry, and they continue to innovate within the Aloe Vera category,“ stated Jeff Hilton, president and partner of Integrated Marketing Group. “We will be helping them update their image and broaden their appeal to a wider group of consumers.”
Lily of the Desert, headquartered in Denton, Texas, has manufactured Aloe Vera for over 30 years. Their farms contain mature, chemical and fertilizer-free Aloe plants that are organically certified by the Texas Department of Agriculture. Lily of the Desert is committed to producing high quality products by retaining what nature created. Therefore, all Lily products contain 100% pure Aloe Vera, including over 200 active compounds.
Integrated Marketing Group, www.imgbranding.com, is a marketing and brand consultancy created to manage all aspects of marketing communications including: corporate identity, advertising, public relations, internet marketing, research, packaging, merchandising, sales promotion, educational programs, trade show presence and direct marketing. Its principals have created a marketing firm with a diverse background of creative development and strategic planning skills to serve the healthy lifestyles industry.
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