Lipid Nutrition to announce the recently launched consumer website www.pinnothin.com. It is a new branded ingredient website to benefit their customers and consumers. The aim of the website is to support its PinnoThin® satiety and appetite control ingredient and help communicate the beneficial effects and scientific information about PinnoThin® to the consumer.
The new dedicated consumer website, pinnothin.com, compliments its existing consumer website, clarinol.com, which is for Clarinol® CLA. The new pinnothin.com website contains specific information about PinnoThin® and forms a strong base that will grow and change in the future towards visitors needs. PinnoThin.com contains much of the same easy navigation as clarinol.com such as webpages about the science of PinnoThin®, How PinnoThin® Functions and where a consumer can purchase a PinnoThin® product, complete with weblinks to purchase a specific product.
Patrick Luchsinger, Marketing Manager – North America at Lipid Nutrition: “After witnessing the growth of PinnoThin® sales we felt the time was right to develop and introduce a brand focused website for PinnoThin®. We are confident that the website will inform and address questions about PinnoThin®, satiety and appetite control from consumers and at the same time offers an additional marketing benefit that adds value for current customers or to potential customers in the marketplace”.
PinnoThin® is the original brand of Korean Pine Nut Oil and is an exclusively licensed product of Lipid Nutrition B.V. With PinnoThin® Lipid Nutrition offers the dietary supplement and food industry the most innovative satiety ingredient available on the market. It has received four different awards in the last 3 years. The most recent award was for “MOST INNOVATIVE INGREDIENT AWARD” at the Slimming Ingredients Germany 2007 event and was highly recommended in the BEST NEW HEALTH INITIATIVE CATEGORY of the Dairy Innovation Awards 2007.
About Lipid Nutrition B.V.
Lipid Nutrition is a global leader in the supply of scientifically sound lipid ingredients from natural origin, which improve and maintain health and well-being. The multi-awarded company holds a strong position in weight management products like Clarinol® CLA and PinnoThin. Next to weight management Lipid Nutrition offers a variety of branded products like Marinol® concentrated fish oils for heart health and brain development, VitaTrin® for anti-oxidant health and Betapol® human milk fat replacer for infant nutrition.